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MAGNIFI Transforms Live Music Services and Simplifies the Fan Experience with New Dynamic Platform


Radio Facts: Radio Facts: MAGNIFI Transforms Live Music Services  and Simplifies the Fan Experience with New Dynamic Platform
MAGNIFI, a global music platform connecting fans, venues and artists, today announces the latest features aimed at transforming live music services. MAGNIFI combines show listings, an immersive listening experience, artist and venue discovery, as well as ticket purchasing — all in one place.
“It's evident that streaming music is a vehicle to get fans to live shows, where artists generate the majority of their income,” says CEO Toby Gabriner. “But for music fans, going to shows is an extremely fragmented experience. It requires four or more steps which include listening to artists, searching for shows, organizing with friends, and then finally buying tickets. That's too many hurdles to go through before experiencing great live music. MAGNIFI makes it simple for fans to get to shows by combining everything they need on one platform.”
New Features on MAGNIFI:
Enhanced Show Listings – Fans can access show listings from touring artists performing at venues of all sizes across the globe. The listings can be customized by location, genre and date range through a personalized “Shows For You” feature.
New Music Player – Fans can listen to (1) playlists of artists performing nearby, (2) playlists by venue or festival, (3) playlists of what's trending by genre as curated by the MAGNIFI community, and (4) playlists of their favorite songs.
In-App Ticket Purchasing and Show Reminders – Fans can purchase tickets without ever leaving the MAGNIFI platform. Additionally, they can easily add show reminders to their calendar and share the event with friends.
Community Curation – Fans are able to share and follow artists and venues, they can also favorite songs – helping drive music and event discovery for the MAGNIFI community. This curation empowers fans to promote and learn about great music, touring artists and local venues – all at the same time.
Along with pioneering a new live music platform for fans, MAGNIFI also caters to artists and venues and has even garnered industry support from artist management companies like Vector Management. In addition to driving increased tickets sales, MAGNIFI builds awareness and discovery for venues and artists. MAGNIFI features hundreds of thousands of emerging artists such as Glass Animals and Angel Haze to established artists ranging from Bassnectar to Chance the Rapper and Motorhead. It also features tens of thousands of popular venues from around the world such as The Chapel in San Francisco, The Troubadour in Los Angeles, The Knitting Factory in New York, The Roundhouse in London, and Auditorio Nacional in Mexico City.
“As an artist manager we support platforms that make it easier for fans to discover and engage with our artists,” says Nick Stern, Vector Management. “MAGNIFI is seeking to make the process from discovery to engagement seamless, and that is something our industry can easily stand behind.”
MAGNIFI is currently available available for iOS on the App Store and on web and mobile web at magnifi.fm. The platform will become available on Android in the near future.


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