Meghan Trainor Teams With Zumba To Promote Latest Single "No Excuses"

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Meghan Trainor
The multi-platinum Trainor, dancing alongside an all-female ensemble, is the first recording artist to star in an official Zumba choreography video. (PRNewsfoto/Zumba Fitness)

Grammy-Award Winning Singer, Songwriter And Multi-Platinum Artist Meghan Trainor Teams With Zumba To Promote Latest Single โ€œNo Excusesโ€ And Empower Women Everywhere

Zumbaยฎ Superfan Meghan Trainor Becomes First Recording Artist to Star in an Official Zumba Choreography Video

Grammy-award winning singer and songwriter Meghan Trainor and Zumba, the worldโ€™s largest branded dance-fitness company, announced today a global collaboration to create the exclusive choreography set to Trainorโ€™s latest single, โ€œNo โ€ฆGrammy-Award winning singer, songwriter and multi-platinum artist Meghan Trainor teams with Zumba to promote latest single โ€œNo Excusesโ€ and empower women everywhereThe multi-platinum Trainor, dancing alongside an all-female ensemble, is the first recording artist to star in an official Zumba choreography video.Zumba logo (PRNewsfoto/Zumba Fitness)

Grammy-award winning singer and songwriter Meghan Trainor and Zumba, the worldโ€™s largest branded dance-fitness company, announced today a global collaboration to create the exclusive choreography set to Trainorโ€™s latest single, โ€œNo Excuses.โ€ The multi-platinum Trainor, dancing alongside an all-female ensemble, is the first recording artist to star in an official Zumba choreography video, and her goal is to inspire Zumbaโ€™s community of 15 million people across 200,000 locations in 186 countries to respect one another and get up and dance.

โ€œI always hear my music playing in Zumba classes when Iโ€™m at the gym so I thoughtโ€”letโ€™s reach out to Zumba and create something special for โ€œNo Excuses,โ€ says Trainor. โ€œWe both believe in empowerment! I want this choreography to empower everyone out there to get on their feet, and I want them to think about respect and sassiness and loving yourself.โ€

โ€œZumba has always been focused on inspiring others to feel empowered and confident, and this is something we hear in all of Meghanโ€™s music that makes her the ideal partner for us,โ€ says Carolina Moraes, VP Marketing of Zumba. โ€œWe are thrilled she is starring in the official Zumba choreo video for โ€œNo Excuses,โ€ a fun and upbeat song with a message that is in keeping with the companyโ€™s core values while perfect for the Zumba class experience.โ€

The โ€œNo Excusesโ€ official Zumba choreography video launches today, March 5, just a few days before International Womenโ€™s Day (March 8). โ€œThis song โ€œNo Excuses,โ€ is a very empowering song, itโ€™s all about respect,โ€ says Trainor. โ€œRespect each other out there; I think we need a little more of that out in the world today.โ€

Having Trainor star in an official Zumba video represents the next step in the evolution of Zumbaโ€™s relationship with the music industry and further solidifies the global-fitness brandโ€™s position as a music-industry power-player. Over the past two years, Zumba has helped launch chart-topping tracks with artists like Shakira, Maluma, Shaggy, Claudia Leitte, Pitbull, Wisin, Yandel, Don Omar, Luis Fonsi, Lil Jon and Daddy Yankee; and in the past two months, Jason Derulo and Steve Aoki.

Dance to โ€œNo Excusesโ€ at a Zumba class near you โ€“ www.zumba.com/findaclass.

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