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Grammy-Award Winning Singer, Songwriter And Multi-Platinum Artist Meghan Trainor Teams With Zumba To Promote Latest Single โNo Excusesโ And Empower Women Everywhere
Zumbaยฎ Superfan Meghan Trainor Becomes First Recording Artist to Star in an Official Zumba Choreography Video
Grammy-award winning singer and songwriter Meghan Trainor and Zumba, the worldโs largest branded dance-fitness company, announced today a global collaboration to create the exclusive choreography set to Trainorโs latest single, โNo โฆGrammy-Award winning singer, songwriter and multi-platinum artist Meghan Trainor teams with Zumba to promote latest single โNo Excusesโ and empower women everywhereThe multi-platinum Trainor, dancing alongside an all-female ensemble, is the first recording artist to star in an official Zumba choreography video.Zumba logo (PRNewsfoto/Zumba Fitness)
Grammy-award winning singer and songwriter Meghan Trainor and Zumba, the worldโs largest branded dance-fitness company, announced today a global collaboration to create the exclusive choreography set to Trainorโs latest single, โNo Excuses.โ The multi-platinum Trainor, dancing alongside an all-female ensemble, is the first recording artist to star in an official Zumba choreography video, and her goal is to inspire Zumbaโs community of 15 million people across 200,000 locations in 186 countries to respect one another and get up and dance.
โI always hear my music playing in Zumba classes when Iโm at the gym so I thoughtโletโs reach out to Zumba and create something special for โNo Excuses,โ says Trainor. โWe both believe in empowerment! I want this choreography to empower everyone out there to get on their feet, and I want them to think about respect and sassiness and loving yourself.โ
โZumba has always been focused on inspiring others to feel empowered and confident, and this is something we hear in all of Meghanโs music that makes her the ideal partner for us,โ says Carolina Moraes, VP Marketing of Zumba. โWe are thrilled she is starring in the official Zumba choreo video for โNo Excuses,โ a fun and upbeat song with a message that is in keeping with the companyโs core values while perfect for the Zumba class experience.โ
The โNo Excusesโ official Zumba choreography video launches today, March 5, just a few days before International Womenโs Day (March 8). โThis song โNo Excuses,โ is a very empowering song, itโs all about respect,โ says Trainor. โRespect each other out there; I think we need a little more of that out in the world today.โ
Having Trainor star in an official Zumba video represents the next step in the evolution of Zumbaโs relationship with the music industry and further solidifies the global-fitness brandโs position as a music-industry power-player. Over the past two years, Zumba has helped launch chart-topping tracks with artists like Shakira, Maluma, Shaggy, Claudia Leitte, Pitbull, Wisin, Yandel, Don Omar, Luis Fonsi, Lil Jon and Daddy Yankee; and in the past two months, Jason Derulo and Steve Aoki.
Dance to โNo Excusesโ at a Zumba class near you โ www.zumba.com/findaclass.