Cardi B Joins Playboy As First Ever Creative Director
Cardi B makes history as Playboy's first-ever creative director and will head their new CENTERFOLD platform, marking a shift toward younger demographics....
Tequila Herradura & Pili Montilla Cultural Show
Emmy-winning producer Pili Montilla partners with Tequila Herradura for her Dash Radio show Truth and Tunes, celebrating authentic Latin culture and music....
Riva Tech Partners with MGA for Mobile Games
Riva Technology partners with toy giant MGA Entertainment to develop mobile games based on hit properties L.O.L. Surprise! and Rainbow High....
J Balvin Will Be The Face Of Guess & New 2019 Campaign
Latin Grammy winner J Balvin becomes the face of Guess Spring 2019 Vibras capsule collection. The reggaeton superstar's partnership extends beyond music....
J Balvin Will Be The Face Of Guess & New 2019 Caign
Latin Grammy winner J Balvin becomes the face of Guess' Spring 2019 Vibras capsule collection. The Colombian reggaeton star partners with the fashion brand....
Delta Airlines Launches New Ad With Viola Davis
Delta Airlines launches new '4 A.M.' commercial featuring Academy Award nominee Viola Davis as their brand voice. The ad celebrates ambitious travelers and Delta employees...
DJ Mustard & Coors Light Soundtrack reFRESH
DJ Mustard partners with Coors Light for the Soundtrack reFRESH tour, featuring elite DJs from five cities and special guest Fabolous to celebrate regional hip-hop...
The Roots and Martell Launch the Vanguard Series
The Roots partner with Martell Cognac for The Vanguard Series, featuring Questlove DJ events and live concerts across four cities starting October....
Coors Light x Big Sean & Curren$y Music Series
Coors Light launches Axis music series featuring Big Sean and Curren$y with exclusive documentary content, concerts, and Q&A sessions across multiple platforms....
Queen Latifah Joins #CricketNation
Queen Latifah partners with Cricket Wireless as brand ambassador, promoting affordable wireless plans on The Queen Latifah Show with audience giveaways....
Lady Gaga & Absolut Vodka Concert Experience
Lady Gaga partners with Absolut Vodka for her artRAVE: The ARTPOP Ball tour, featuring an exclusive onstage lounge experience for select fans....
Budweiser Launches ‘MADE for Music’ with JAY Z and Rihanna
Budweiser launches global MADE for Music campaign featuring JAY Z and Rihanna across 85 countries. The partnership includes TV spots and live events....
Pepsi Invites Fans to Dance for a Chance to Meet Beyonce
Pepsi launches Dance for a Chance contest where fans submit 10-second dance videos for the opportunity to meet Beyoncé and appear in a music video....
Brisk Iced Tea Launches Bodega Music & Culture Platform
Brisk Iced Tea launches BriskBodega.com, a digital platform curated by VICE's Noisey featuring Black culture trends, artists and events. The launch includes a 14-city summer...
Mountain Dew & Complex Launch Green Label Youth Culture
Mountain Dew and Complex Media launch Green-Label.com, a digital platform covering youth culture across music, art, sports and style. The site evolves Mountain Dew's legacy...
Nas & His Father’s GAP Holiday Collection
Nas and his father Olu Dara are featured in GAP's Holiday Collection advertising campaign, showcasing the hip-hop legend's expansion into fashion partnerships....
Mountain Dew Launches DEWeezy Campaign with Lil Wayne
Mountain Dew premieres new commercial featuring Lil Wayne on October 20, culminating the DEWeezy Project partnership with STOKED that enlisted NYC teens to co-create the...
Peep the New Jay-Z Budweiser “Made in America” Commercial
Jay-Z stars in a new Budweiser commercial promoting his Made in America festival. The partnership showcases the rapper's annual music event....
Interscope & Ralph Lauren Promote OneRepublic’s “Secrets”
Interscope Records partnered with Ralph Lauren Fragrances to feature OneRepublic's hit "Secrets" in a Bruce Weber-directed ad for The Big Pony Collection....
WHAT? Snoop Dogg’s Single “1800” Inspires Tequila to do WHAT
1800 Tequila created the '1800 Sour Fizzle' cocktail to celebrate Snoop Dogg's hit single '1800' from his albums Malice in Wonderland and More Malice....