WGCI’s LiI Durk’s Christmas Takeover
WGCI partners with Lil Durk for Christmas Takeover giveaway, helping Chicago families with gifts and bills through Mountain Dew sponsorship....
Mountain Dew All-Star Weekend Takeover
Mountain Dew announces major NBA All-Star 2016 takeover featuring Russell Westbrook, Jimmy Butler, virtual reality art experiences, and interactive fan events in Toronto....
Mountain Dew & Complex Launch Green Label Youth Culture
Mountain Dew and Complex Media launch Green-Label.com, a digital platform covering youth culture across music, art, sports and style. The site evolves Mountain Dew's legacy...
Mountain Dew Launches DEWeezy Campaign with Lil Wayne
Mountain Dew premieres new commercial featuring Lil Wayne on October 20, culminating the DEWeezy Project partnership with STOKED that enlisted NYC teens to co-create the...