Tequila Herradura is proud to announce its affiliation with Pili Montilla and her program, Truth and Tunes with Pili Montilla. Pili Montilla, an Emmy Award-winning producer and host, will be pairing up with the tequila brand to share authentic Latin culture with her fans through her radio show and social media platforms. Dash Radio features over 80 Radio Station s hosted by creators, curators, and celebrities, including Fun for Life Radio, where Montilla’s Truth and Tunes with Pili Montilla will be available. Dash Radio is available on 50+ platforms.
“We are so excited to partner with Tequila Herradura and share its iconic brand message with our audience, not only on my streaming internet radio show but also through our extensive social media networks,” says host Montilla. “We are also planning on co-producing various music events to be live-streamed from the amazing Dash Radio flagship studio space on Hollywood Boulevard.”
“Herradura is always thrilled to support artists, especially on Pili’s wonderful Truth and Tunes show on Fun For Life Radio, and we are excited to explore other creative marketing possibilities in the fast-growing streaming internet radio space pioneered by Dash Radio,” states Herradura Marketing Manager Micah McLendon.
Montilla is a Puerto Rico-born bilingual TV host and producer who’s best known for creating, producing, and hosting “Té Para Tres con Pili Montilla,” the show that earned her Emmy win in 2015. She aims to share Latin culture, music, fashion, and arts with her fans, offering a space for Latin musicians to share their stories and music. Her platform educates and provides her fans with a deep dive into Latin culture and allows her to learn more about it herself.
She discovered Tequila Herradura–produced in the last true tequila-producing Hacienda on the planet–through her radio show and immediately took an interest in the brand, leading to their partnership.
Tequila Herradura is known for producing high-quality tequila for over 150 years. Herradura has also been named one of the key players to contribute to the massive expansion of the tequila market by 2026, making it a brand to keep your eye on. Tequila Herradura is available widely throughout the United States.
Founded by DJ Skee in 2014, Dash Radio is the most widely available digital streaming platform with over 80 Radio Station s, available in cars, on desktop browsers, through smart speakers, Amazon Alexa, and more. Upon founding Dash Radio, Skee wanted to create a platform that could overcome the limitations associated with traditional radio. With that, he started Dash with no commercials entirely for free. Dash Radio is at the forefront of musical culture and discovery, making it such an excellent platform for a partnership between Pili Montilla and Tequila Herradura.
Truth and Tunes with Pili Montilla premieres new episodes every Wednesday at 8am PST with replays on Thursdays at 9am PST, Saturdays at 10am PST, and Mondays at 5pm PST, giving you many opportunities to catch her fantastic radio show.