Mary J. Blige and Pepsi announce the inaugural Strength of a Woman Festival in Atlanta, May 6-8, 2022. The three-day event celebrates women with music,...
Mary J. Blige and Pepsi announce the inaugural Strength of a Woman Festival in Atlanta, May 6-8, 2022. The three-day event celebrates women with music,...
Pepsi launches Dig In platform to generate $100M in sales for Black-owned restaurants over 5 years. Program offers business resources, training and national advertising....
Pepsi becomes the first-ever national title sponsor of Black Restaurant Week, supporting Black-owned culinary businesses across major U.S. cities through fall 2020....
Alicia Keys will make history as the first artist to headline the UEFA Champions League Final opening ceremony on May 28th in Milan. The performance...
Alicia Keys will headline the inaugural UEFA Champions League Final Opening Ceremony on May 28th in Milan, marking the first live music performance in the...
Pepsi unveils major Super Bowl 50 activations including a halftime show ad starring Janelle Mon�e and Bay Area events featuring performances by Pharrell, Dave Matthews...
DIRECTV and Pepsi team up for three nights of Super Bowl 50 concerts in San Francisco featuring Dave Matthews Band, Pharrell Williams, and more artists...
Pepsi announces Super Bowl 50 halftime show will honor NFL's past while looking to the future. Global superstar performer to be revealed Dec. 3 during...
Pepsi launches Dance for a Chance contest where fans submit 10-second dance videos for the opportunity to meet Beyonc� and appear in a music video....
Beyonc� invested hundreds of thousands of her own money to enhance her 2013 Super Bowl halftime performance beyond the NFL's $600,000 production budget....
Pepsi enhances The X Factor's $5 million recording contract with music video production support. The winner's debut single will air as a Pepsi commercial during...
Beyonc� will headline the Pepsi Super Bowl XLVII Halftime Show on February 3, 2013 in New Orleans. The Grammy winner joins elite performers on music's...