Smirnoff Partners with Afrojack to Electrify Mumbai


Afrojack_03_by_FotoFloorContinuing to bring power-packed performances and stunning audio-visual innovations, the third edition of Smirnoff Experience Music Festival, promoted on, will be headlined by Dutch sensation and Grammy award-winning dj and producer, Afrojack. After two successful years of riding the Electronic Dance Music (EDM) wave, Smirnoff Experience promises Indian enthusiasts a stellar music experience yet again.Being one of the most sought after edm artists in the world, Afrojack’s music represents the spirit of the festival’s mantra – #UnfakeIt. The music festival is reputed for its philosophy of defying the mainstream and popular, and encouraging the original. We hope the crowd comes with only one agenda that is to be themselves, unfakeit and open up to pure fun!Talking about his much-anticipated edm event, Afrojack said, “It’s always amazing to play for my Indian fans, they’re a super energetic bunch! This is my second time in the country and I’m twice as excited playing at Smirnoff Experience with my troupe. What makes it more special is that the festival is all about being yourself and being real, just like my music.”Nitesh Chhapru, Head of Marketing, Premium Core Portfolio, Diageo, said, “This year, we are proud to present the undisputed powerhouse of EDM, Afrojack, to fans in Mumbai. The Grammy award-winning sensation will be playing the best of his music and is all set to enthrall and electrify Mumbai. Afrojack’s music resonates with our philosophy of being open, unpretentious and real. Being an edm star, a dj and a producer, he is always championing new levels of change in the music world. Afrojack has performed at major events such as Tomorrowland, Ultra Music Festival, Coachella, Electric Daisy Carnival and many more. We are also having other acts by Wivek, Grego Salto, Abster and Oliver Rosa. This time too, edm enthusiasts can look forward to the quintessential, world-class stage visuals and production that Smirnoff Experience stands for.”


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