Cumulus Shreveport Turns on LITE ROCK 100.7 “Shreveport’s New At Work Station” Today on KRMD-AM and FM Translator K264AS

Radiofacts: CUMULUS MEDIA announces that it launched a new Adult Contemporary radio station today, LITE ROCK 100.7 “Shreveport’s New At Work Station”, on KRMD-AM and its FM translator, K264AS. LITE ROCK 100.7, moves the station from its previous Sports format, and will play at least 50 minutes of music every hour, featuring the biggest soft rock songs from the 70’s to today.
The new station kicked off its inaugural day with music from some of the station’s core artists, including Fleetwood Mac, Adele, Chicago, Whitney Houston, Ed Sheeran and more. LITE ROCK 100.7 will also air The John Tesh Radio Show Sunday through Friday nights from 7pm-midnight. The station also debuted its new website today at www.LITEROCK100.7.com.
Aaron Criswell, Vice President/Market Manager, Cumulus Shreveport, said: “We’re excited to launch a fresh at work listening station in the Shreveport metro. Since he has arrived, Operations Manager Jay Michaels has done a great job increasing audience levels with our Top 40 station KQHN-FM. With this format flip from Sports to the Lite Rock format, I am anticipating similar results. Cumulus Shreveport now has a radio station targeting the mature female listener and is the only cluster in the market exclusively targeting women and working families.”
Jay Michaels, Operations Manager, Cumulus Shreveport, and Program Director, KRMD-AM/FM and KQHN-FM, said: “The Shreveport market has been yearning for a true Adult Contemporary station for years. We’re excited to add LITE ROCK 100.7 to our powerful lineup of radio stations at Cumulus Shreveport. The addition of our new AC station is a huge benefit to listeners in the market, and it also allows us to be the only cluster in the market exclusively targeting women and working families. I can already hear offices across the city making the switch!”
Popular Posts
- Teen Kills his Enemies’ Mother While Visiting Her Son’s Grave for His Birthday
- Steve Harvey Discusses a Woman Unaware She is Seeing a Married Man (VIDEO)
- Chicago Hit and Run During Fight at Bar Kills 3, Injures 1 (video)
- Woman Shot in the Lips at Party in Atlanta
- The Rickey Smiley Morning Show Discusses Online Betting Sites Trying to Figure out Kim Kardashian’s Next Boyfriend (VIDEO)
- Woman Slaps Spirit Airlines Employee, Employee Attacks Her Back (video)
- Unlicenced Day Care Center Owner Charged After 7 Children Hurt in Fire (video)
- Amusement Park Evacuated After Three People Shot in Parking Lot
- Chicago Rapper, Qaw’mane Wilson, Hires Friends to Murder his Mother for her Insurance Money
- Frustrated and Abusive, The Sad Story of the DeBarge’s Father Robert DeBarge Sr.,