Legacy Country Station Returns; Swaps Call Letters with WLXX-FM
CUMULUS MEDIA announces that its Country radio station in Lexington, KY, has a new name, K92.9 WVLK-FM.The station, previously branded as NASH FM 92.9, has re-launched as K92.9, Lexington’s New Country Leader. As part of the new moniker, the station, formerly tagged with the call letters WLXX-FM, has swapped call letters with sister station, Classic Hits station 101.5 Jack FM.
Scott Frazier, General Manager, Cumulus Lexington, said: “WVLK-FM was and again soon will be the most popular Country music radio station in the Bluegrass. K92.9 is our return to Kentucky’s Heritage Country Station, playing the most and best New Country Music in Lexington.”
Tony “Twitch” Longo, Operations Manager, Cumulus Lexington, said: “I am beyond excited help bring this heritage Country brand back to the Bluegrass. The WVLK-FM call letters historically have been the standard bearer of what Country radio is in Kentucky, and I’m glad to say they are once again where they belong!”
Deidre Ransdell, Program Director, WVLK-FM and WLXX-FM, said: “I am thrilled to be part of the exciting changes for K92.9 as we re-establish this heritage brand in Central Kentucky. This will not be a change to the music or the eras played on K92.9, simply MORE Country music than any other station and staking a claim to the title of Lexington’s NEW Country Leader! From the Phoenix Hotel in 1961 to the Central Bank Building in downtown Lexington today, K92.9 WVLK FM continues to be a live and local station Lexington can count on.”