Cumulus Media (NASDAQ: CMLS) announces that it has launched Hot 98.9, Buffalo’s Hit Music (WBBF-AM), a new CHR-formatted radio station and the next generation of audio entertainment in Buffalo, NY. The station debuted on Friday, July 14, 2023, and plays the most hit music on Buffalo radio – always playing 10 great songs in a row – with fewer disruptions and always the biggest hits. Hot 98.9 debuted on Friday, July 14, 2023, and was previously programmed as Classic Hip-Hop station, “98.9 The Vibe.”
Cumulus Buffalo also launched the station’s new website at: https://www.hot989buffalo.com/. Listeners can tune in to Hot 98.9 on-air, streaming online and through the upcoming Hot 98.9 app, and on their smart speaker.
Hot 98.9 is programmed locally by Joe Siragusa, Operations Manager, Cumulus Buffalo, as the station’s newly named Program Director. Siragusa will also continue in his role as Program Director of Cumulus-Buffalo sister stations, Alternative Rocker 103.3 The Edge (WEDG-FM) and Classic Hits 104.1 (WHTT-FM).
Jim Riley, Vice President/Market Manager, Cumulus Buffalo-Erie, said: “When our competition dropped Contemporary Hits, we saw a big opportunity. In Buffalo, this format has a huge following and Cumulus has had tremendous success in the Hits format in other markets with a simple formula. We’re promising the audience 10 great songs in a row every time and eliminating the clutter.”
Joe Siragusa, Program Director, Hot 98.9, commented: “We’re so excited to bring a true Top 40 station back to Buffalo! The new Hot 98.9 is focused on playing today’s biggest hits with a straightforward, no-nonsense approach.”
For more information or to stream Hot 98.9, visit: https://www.hot989buffalo.com/.
