On the heels of the wildly successful debut of bet PREMIERE CINEMA’S original movie, BEING MARY JANE , the Network is announcing the world television broadcast premiere of LUV starring Common and introducing Michael Rainey Jr. In addition to original bet-created films, bet PREMIERE CINEMA introduces audiences to critically-acclaimed independent films and documentaries – both never-before-seen and those that have completed their theatrical run. Exclusively sponsored by the 2013 Toyota Avalon, LUV debuts on August 7 th at 9PM ET/PT with limited commercial interruption.Nominated for the Grand Jury Prize at the 2012 Sundance Film Festival, LUV stars hip-hop icon Common ( New Year’s Eve, Hell On Wheels) and is a dramatic crime thriller that plunges audiences into a world of hope, violence and self-determination. Common plays Vincent, a recent parolee and uncle to Woody Watson, a timid, orphaned eleven-year old boy from Baltimore who dreams of a better life. But Vincent’s former life and criminal past soon comes back to haunt them both. Written and directed by Sheldon Candis, the film is produced by Jason Michael Berman, Joel Newton, Common, Derek Dudley, Datari Turner and Gordon Bijelonic; and co-written by Justin Wilson. Michael Rainey Jr., Danny Glover, Charles S. Dutton, Dennis Haysbert, Lonette McKee and Meagan Good also star in the film.For more information on LUV, go to the newly designed bet.com home page that now features a fully responsive design across all electronic devices, increased social media integration, a unique & user-friendly video experience and striking visual designs. Viewers can also find show updates on Facebook by liking the fan page at Facebook.com/bet. Also, join the conversation on Twitter by using hashtag: #LUV.