Welcome to the latest developments in the music industry! Over the last couple of years, we have seen a significant shift in how radio broadcasters monetize their content. Previously, they relied on traditional methods like advertising for their revenue. However, Broadcast Electronics (BE) and Emmis Interactive have revolutionized this by forming a strategic partnership to utilize iTunes tagging in monetization efforts. This new approach seeks to increase listener loyalty and revenue for radio stations, all while providing an enhanced experience for music lovers. So, let’s dive deeper into how this innovative partnership is making waves in the music industry.
Broadcast Electronics and Emmis Interactive: A Tag Team for Monetization
In Quincy, Illinois, Broadcast Electronics (BE) has entered into a strategic alliance with Emmis Interactive. The partnership aims to monetize iTunes tagging of songs played over the air by listeners of FM RDS and HD Radio™ receivers. This collaboration combines BE’s data management studio system with tagging metadata hosted by Emmis Interactive Inc.
iTunes Tagging: The New Wave of Monetization
iTunes tagging is one of several new data applications that radio stations are adopting to increase revenue and listener loyalty. Both BE and Emmis Interactive are pioneers in the development of these applications, with BE being the largest radio-only broadcast equipment manufacturer in the United States and Emmis Interactive as the driving force behind the reinvention of local media.
Integrating iTunes Tagging for Revenue Generation
Under this agreement, Emmis Interactive makes its iTunes metadata available to BE’s TRE Message Manager customers through its iTunes tagging solution, TagStation™. TagStation is a web-based application that enables broadcasters to manage their iTunes tagging for accurate song matching and reporting. This eliminates the need for broadcasters to work directly with Apple or develop their own data handling and reporting mechanisms.
Enhancing Listener Experience Through Song Tagging
TagStation is crucial to the monetization of iTunes tagging as it provides the song tracking and reporting necessary for stations to receive payment by iTunes. This partnership is not only beneficial for the industry but also enhances the listener’s experience through song tagging and similar technologies.
As we move forward, we anticipate seeing more innovative partnerships and technological advancements like this in the music industry. Stay tuned for more updates on this exciting journey!
#MusicIndustry #iTunesTagging #RadioBroadcasting #Innovation #EmmisInteractive
About Broadcast Electronics (www.bdcast.com)
About Emmis Interactive (www.emmisinteractive.com)
