We just surveyed 1,000 Millennial / Generation Z respondents in the US (18 to 35) on their usage of mobile payment systems such as Apple Pay, Google Pay and Samsung Pay. Our goal was to assess which payment platforms are gaining the most traction and mindshare among young adult users.
Top line findings (e-commerce)
— 15.1% of Millennials and 14.6% of GenZ respondents have used Apple Pay when shopping online
— 8.6% of Millennials and 9.1% of GenZ respondents have used Google Pay when shopping online
Top line findings (in-store):
— 10.8% of Millennials and 10.3% of GenZ respondents have used Apple Pay when shopping in-store
— 4.6% of Millennials and 2.8% of GenZ respondents have used Google Pay when shopping in-store
We also asked about their preferences between these platforms (vs. actual usage), which peer-to-peer payment platforms they use and prefer, as well as their usage of cryptocurrencies for payments. See the full report here.