Cascade PBS has launched a new company called Local Public, designed to help PBS stations compete in the streaming space.
What it means.
For years, PBS has relied on local stations to connect with audiences, build community, and drive donations. Streaming changed that. Viewers now watch content through apps, making it harder for local stations to maintain a direct relationship.
Local Public is the response.
The platform allows individual PBS stations to launch their own streaming apps on smart TVs, mobile, and web. Each app is branded to the local market. Instead of a generic PBS experience, viewers get something tailored to their city, with local programming alongside national shows.
The goal is simple. Keep the audience connected to the local station, not just the national brand.
Right now, 18 stations are using the platform, including Arizona PBS, Houston Public Media, and WETA in Washington, D.C.
The early results show why this matters. Stations using the platform are seeing higher donations, more new donors, and better retention. This is not really about launching another app. It is about local stations trying to regain control of their audience in a streaming-first environment where that connection has weakened.
It is the same issue facing radio, TV, and digital publishers. Own the audience or lose them to the platform.
