Michele Anthony, Executive Vice President at UMG, said, “Mass Appeal is a thriving multimedia platform that speaks to an audience that is increasingly influencing culture. I couldn’t be more thrilled to expand our relationship. UMG will now provide Mass Appeal’s label with our expertise and resources to maximize the global opportunities for their exceptional roster of artists.”Mass Appeal has solidified itself as the go-to platform for entertainment and music storytelling, through its model that spans film, TV, digital media, music and commercial content. Most recently, Mass Appeal developed and produced Rapture on Netflix, an eight–part series that takes an ambitious, raw and compelling look at hip-hop and its influence on culture in 2018. Each episode explores the persona of a different modern-day rap star, including Nas, Dave East, T.I., Rapsody, Logic, G-Eazy, A Boogie wit da Hoodie, 2 Chainz and Just Blaze. On the branded content front, Mass Appeal createdSoundCloud’s first advertising campaign, which put a spotlight on emerging artists who started their career journeys on SoundCloud. As the go-to agency for multi-cultural content, Mass Appeal helped launch Google’sfirst-ever hip hop music Doodle, an interactive turntable to celebrate pivotal moments in hip-hop music and culture.About Mass AppealMass Appeal is a media and entertainment company on a mission to represent and progress urban culture on a global scale. Since 1996, the brand has been documenting youth-born movements worldwide. Today, Mass Appeal is the dominant voice in urban culture. The company continues to elevate the conversation through premium, integrated offerings in film & television, digital media, music and creative services.
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