Another chapter closes as The Music Box, a Hamilton institution, shuts its doors for good after decades in the business.
After approximately 70 years of serving the community, The Music Box is set to close its doors at the end of the month. Run by sisters Helena and Geneveve Escolastica for the past 13 years, the store has been a cornerstone of Bermuda’s music scene since it first opened in the 1950s. The decision to close comes in response to changing consumer habits, particularly the rise of music streaming.
Helena Escolastica shared that the closure has been a significant emotional journey, with many longtime customers expressing their sorrow. “I’ve had a lot of people come in here almost crying, saying they grew up knowing this place,” she said. Starting her career at The Music Box at just 15 years old, Helena has spent the majority of her life in the store, noting, “I’ve seen people who used to come here when they were children — now they’re married and they’ve had their own kids.”
The Music Box has its roots deep in Bermuda’s cultural history, having been purchased by Charles Edward “Eddie” DeMello in 1974. DeMello, who began working at the store as a teenager, was instrumental in promoting renowned artists like Stevie Wonder and Ray Charles. Under his leadership, The Music Box grew to become one of the island’s top music retailers, also supporting local artists such as Hubert Smith.
Despite its success, the store faced challenges in recent years as the music industry evolved. Helena noted that while there was a temporary boost in interest during the COVID-19 pandemic, the long-term trend of dwindling physical music sales and increased competition from streaming services made the business unsustainable. “Music is a luxury. Some people have to choose between learning and food,” she explained.
Furthermore, logistical issues such as parking availability in Hamilton have deterred potential customers. “I’ve had a lot of people say they couldn’t find parking, so they just kept going,” Helena recalled. “The younger generation has everything they need on their phones, which makes it tough for us.”
Throughout the years, The Music Box evolved beyond just a record store. It offered instruments, music theory books, and lessons, and even expanded into selling yarn and handmade jewelry. As the sisters prepare to close the store, they plan to shift their focus to teaching crochet and knitting classes.
The emotional weight of the closure has resonated with many in the community. Former Minister of Culture Dale Butler called it “the loss of an institution,” highlighting how people could connect with local musicians and discover a wide variety of music. He urged others to preserve the legacy of the store’s commitment to Bermudian talent.
As The Music Box draws its curtain, Helena reflected on the store’s impact, saying, “It’s helped a lot of people… a little bit of music is going to brighten your day.” Grateful for the support over the years, she remarked, “I’m sorry we couldn’t do any better, but it is what it is.”