Stepping into the time machine, we’re revisiting a momentous event in the music industry that occurred over the past decade. Grammy-nominated artist and world-renowned DJ David Guetta released his inspirational documentary “Nothing But The Beat” with a global campaign on iTunes that shook the EDM scene. The film, available free for a week in early 2012, was a roaring success, providing an intimate peek into Guetta’s illustrious career and the meteoric rise of Electronic Dance Music (EDM). To top it off, he also re-released his electronic album ‘Nothing But The Beat’ on iTunes in the U.S., featuring additional tracks for the first time. Let’s hark back to this unforgettable phase in Guetta’s career, and how it impacted the music industry.
“Nothing But The Beat” Documentary Release
David Guetta, in collaboration with Coca Cola’s Burn Energy Drink and his own label “What A Music,” released his documentary “Nothing But The Beat” for free on iTunes, marking a significant milestone in artist-brand collaboration. This full-length documentary-style film narrates David Guetta’s journey from an underground house DJ to a global superstar, highlighting the rise of EDM along the way.
Re-release of the Electronic Album
On the same day, Guetta released the complete version of his electronic album ‘Nothing But The Beat’ on iTunes in the U.S, including additional tracks that illustrate his mastery over beats and the underground dance culture that shaped his music.
Impact and Reception
Since the release of the documentary and album, David Guetta has witnessed significant milestones in his career, with his album selling 2.3 million copies and 14 million tracks. He was nominated for several awards and was even named the #1 DJ in the world by DJ Magazine. His influence on the EDM scene has been indelible, bringing together European electronic culture and US urban music, which changed the sound of radio in America.
To rewind and relive this iconic moment, visit: www.iTunes.com/DavidGuetta.
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