Today Pandora is launching a new Latin station called Del Corazón.
Del Corazón is at the forefront of a shift in Latin music fueled by female ingenuity and drive. In an otherwise male-centric genre, Del Corazón expresses the heart and soul of the female perspective. It’s the sister station for Pandora’s El Pulso and will put the spotlight on the most talented Latinas in contemporary music.
Here’s a small sample of some of the tracks to be featured on the station:
Check out the radio station here.
“With the historic rise of Latin music consumption came a wave of new and exciting content produced by women in Latin urban/pop music. However, Latinas consistently remain overshadowed by their male counterparts. We created a platform that highlights this content in a unique and innovative way. Del Corazón is not just a playlist, it’s a station that provides a loud, accessible voice to over one hundred artists, established and new. This station puts the spotlight back on the talent and tenacity of Latin female artists in a way that will benefit their growth in the marketplace as well as allow them to be more discoverable.” – Leticia Ramirez, Pandora’s senior curator for Latin
