When you talk to people about social media, Myspace seems to be a thing of past. Some people even joke about having Myspace like it’s a dinosaur. With a significant change to mostly focus on musicians, Myspace seems to be making a come back.
With some innovative marketing by aligning themselves with celebrities and entities such as LiveNation to promote a few free concerts, Myspace is climbing on the social media ladder. Myspace (www.myspace.com), a place where people connect, discover, and share, announced insights from the company’s quarterly report, gauging progress and growth over a 90-day period post launch. The entirely new platform, which launched in June, saw its audience grow from 24 million prior to launch to 31 million in its first two weeks out of beta.
The platform has continued to grow steadily throughout the summer and, today, sees 36 million people. According to the internal report, two key communities are driving the majority of the growth: millennials and artists.70 percent of the Myspace community is 35 or youngerThe number of artists on Myspace has increased 340 percent since the relaunch, fuelled in part by artists including Pharrell Williams, El-P and Killer Mike (aka Run The Jewels), Riff Raff, and CHARLI XCX. Given its heritage in music, the majority of the artist community on Myspace is comprised of musicians.
The site’s completely redesigned, open-canvas styling also makes Myspace perfect for visual artists, such as photographers and designers, who comprise the second-most popular type of artist on the site. Myspace attributes much of this early success to its decision to build out its content offering, partnering with premiere outlets, artists, and brands to develop and launch multiple franchises and a full slate of programming, including CRWN Presented by Myspace (Drake, Macklemore), Live At The Log Cabin Series (Run The Jewels, The 1975), and Music Video Collaborations With Artists We Like (TV On The Radio). In addition to original programming, Myspace has also invested in developing high-production-quality live streams, leveraging its platform to bring physical experiences to audiences everywhere.
Spanning events, concerts, and traditional television programming, live streams, such as Bud Light 50/50/1, X-Games Music, and the Jimmy Kimmel Live Stream program, have been a key driver in engaging new audiences on Myspace. Myspace intends to build on the momentum gained during summer by continuing to expand its content offering. The company will leverage its existing relationships within the creative community and develop new partnerships with additional media companies in order to provide content creators a promotional platform for their work and audiences even greater access and a deeper experience around the content they consume.
