iHeartMedia Milwaukee’s V100.7, Milwaukee’s Only Hip Hop and R&B station, announced today that its ninth annual Sista Strut breast cancer charity walk will go virtual due to the COVID-19 pandemic. The free event aims to bring awareness to the importance of breast cancer screenings, especially for African American women who are at greater risk of dying from the disease.
Sista Strut will kick off on Saturday, October 3 at 9 a.m. on the V100.7 Facebook page. Throughout October, listeners will be encouraged to “strut” on their own time, using a suggested route or any other route of their choice. Breast cancer survivors can upload their photo and story to the V100.7 website and offer words of encouragement for those currently going through breast cancer and their families.
“Even though the pandemic has made it difficult for the community to gather for this important event, breast cancer remains a concern for the women in our community,” said Bailey Coleman, on-air personality for V100.7. “Sista Strut aims to be a reminder that we have to take care of ourselves and make sure we are still doing our self-checks and scheduling our mammograms.”
Partners for Sista Strut include ABCD, After Breast Cancer Diagnosis, an organization that aims to provide one-on-one emotional support to anyone impacted by a breast cancer diagnosis and local Fox affiliate Fox 6 News Milwaukee. For more information, or to make a donation to ABCD, listeners can visit www.V100.com and type keyword STRUT.
V100.7 is the leading media outlet in the Milwaukee market with multiple platforms, including its broadcast station; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 140 million registered users.