From the look of things, the Los Angeles radio market has lost its “Power”, when speaking of radio station KPWR-FM aka Power 106.
The one-time king of CHR in LA, has sunk to the bottom of the ocean, with a current CUME audience under a million listeners 6+.
This has been a “REAL” battle, with no pun intended against the likes of a competitor like Real 92.3 (KRRL-FM), which ranks in the top ten with a 3.4 share and over a million persons of CUME listening, as of the last ratings period. The obvious leak in the battleship is Power’s inability to combine a format for a younger general market audience, using mainstream and hop-hop to appease the market’s 6+ listeners.
One of LA’s big fish, Real 92.3, programmed as an Urban Contemporary station and obviously playing the hip-hop hits, has mastered the formula needed to defend itself against the likes of Power 106. With this strategy in play, it sucked all the air out of Power 106 and helped catapult market leader, KOST-FM, programmed as an Adult Contemporary station, to the #1 position in Los Angeles!
Mike Love, Blue Tag Media, LLC
Rating’s Source: StationRatings.com
