U.S. Soccer and Cumulus Media’s (NASDAQ: CMLS) Westwood One have reached an agreement for Westwood One Sports to serve as the new domestic English-language audio partner of U.S. Soccer. The multi-year exclusive partnership gives Westwood One Sports broadcast rights to all U.S. Soccer Federation-hosted matches, including all USWNT and USMNT friendlies, Concacaf Nations League Quarterfinal matches, and the SheBelieves Cup. The first broadcast will be Thursday night’s SheBelieves Cup game featuring the USWNT vs. Colombia at 8 pm ET.
With more than 9,800 affiliated radio stations, Westwood One is the largest audio network in the United States. Westwood One’s expansive reach will include Westwood One’s audio distribution network and the Cumulus Podcast Network and affiliated platforms. Westwood One Sports will be the home of U.S. Soccer podcasts on radio and other audio platforms in the U.S. through 2030.
“We want U.S. Soccer fans to have as many avenues as possible to engage with our matches, players, and coaches, and this partnership allows them to find us on Westwood One Sports’ vast network,” said David Wright, Chief Commercial Officer for U.S. Soccer. “Westwood One will bring our matches to life in exciting ways while meeting our fans wherever they are listening.”
“The addition of U.S. Soccer to our Westwood One Sports platform is an exciting milestone for us. Bringing both the men’s and women’s national team programming to our listeners enhances our commitment to delivering world-class sports coverage,” said Collin Jones, President of Westwood One and EVP, Corporate Strategy and Development, Cumulus Media. “This partnership not only provides fans with unparalleled access to the action on the pitch but also creates valuable opportunities for our advertisers to connect with a passionate and engaged audience. We look forward to amplifying the excitement of U.S. Soccer across our network for many years to come.”
As part of the partnership, U.S. Soccer will be launching a new podcast series, the first of many that will bring exclusive insights and behind-the-scenes access to its senior national teams, youth national teams and extended national teams. The podcast will feature interviews from across the American soccer landscape, will focus on how U.S. Soccer is growing the game and will highlight the unprecedented lineup of upcoming events including the SheBelieves Cup, the U.S. Open Cup and the 2026 FIFA Men’s World Cup.
Westwood One Sports joins Warner Bros. Discovery, NBCUniversal Telemundo and Fútbol de Primera, as U.S. Soccer’s domestic media rightsholders.
