Reflecting on the last few years, we can’t help but remember the incredible heights that the music industry has soared to. One notable highlight was the release of Pharrell Williams’ hit album, G I R L, and its chart-topping single ‘Happy’. Not only did this song break records globally, but it also inspired a worldwide movement of happiness, propagated by the artist himself in partnership with the United Nations Foundation. This collaboration culminated in a global celebration of the International Day of Happiness on March 20th. Let’s reminisce on this phenomenal event and how it encouraged people around the globe to spread joy and contribute to humanitarian efforts.
Pharrell’s Call for Happiness
Inspired by his hit single ‘Happy’ from the Despicable Me 2 soundtrack, Pharrell extended an invitation to his fans worldwide. He encouraged everyone to share their own representations of happiness on YouTube, tagging them with #HAPPYDAY. This initiative culminated in a 24-hour global celebration on YouTube on March 20th.
How Fans Participated
Participants were asked to post dance videos, share photos, or even cover the song ‘Happy’ on their respective social media platforms. All posts were to include the hashtag #HAPPYDAY. The best submissions were then showcased by Pharrell himself on the site https://24hoursofhappiness.com.
The Impact of #HAPPYDAY
Through this global digital engagement, Pharrell reminded us all that everyone deserves a chance at a happy, healthy life. In addition, he encouraged fans to donate to UN humanitarian efforts aimed at improving opportunities for those most in need.
The Success of G I R L
Following his show-stopping performance at the Academy Awards, Pharrell released his album G I R L, which quickly climbed to #1 in over 75 countries. The hit single ‘Happy’ continued to dominate charts and became a global phenomenon, topping iTunes charts in more than 90 countries and becoming #1 album on Spotify globally.
#PharrellWilliams #HappyDay #MusicIndustry #GlobalHappiness #HumanitarianEfforts
