iHeartMedia Atlanta announced the debut of the new El Patron 96.7, ¡Pura Musica Perrona!, effective January 1, 2022. The addition of El Patron 96.7 adds a second Hispanic brand to the Atlanta market, joining the Spanish contemporary hits station, Z105.7
El Patron 96.7 will broadcast regional Mexican music including a unique mix of Banda, Norteño and Rancheras. Artists featured include Grupo Firme, La Adictiva Banda San Jose de Mesillas, Calibre 50, Los Dos Carnales, Banda MS and Christian Nodal.
“With the launch of El Patron 96.7, we are proud to continue the tradition of being the innovator and leader of Atlanta’s Hispanic media landscape,” said Orlando Rosa, Program Director for Z105.7 and El Patron 96.7. “With the rapidly growing Hispanic population in Atlanta, as well as emerging musical tastes, this move puts us in a position to super-serve all of our Hispanic listeners, advertisers and the community.”
Full Programming Lineup
Adrian Martinez 12 a.m. – 6 a.m.
Rico Hernandez 6 a.m. – 12 p.m.
Gina Ulmos 12– 6 p.m.
Luis Treviño 6 p.m. – 12 a.m.
iHeartMedia is the leading media outlet in the Atlanta market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 150 million registered users.