10K Projects Founder and CEO, Elliot Grainge, announced today that Homemade Projects founders, Zach Friedman and Tony Talamo have been named Co-Presidents of his influential independent record label that has launched the careers of Trippie Redd, Internet Money, iann dior, 6ix9ine, Surfaces, and others.
Friedman and Talamo will oversee the day-to-day operations of the label, including A&R, Marketing, Publicity, and Creative and will report directly to Grainge. Under the terms of the deal Grainge has acquired the Homemade Projects label. 10K Projects is distributed via Universal Music Group’s independent distribution division, Virgin Music.
The deal also includes an investment by Grainge into Homemade Projects’ other verticals, including its influencer/talent management agency, merchandise operation and its digital marketing agency which has played a critical role in breaking songs and developing artists on the 10K roster, as well as Homemade Projects’ own artists including COIN, Salem Ilese,WizTheMc andPeach Tree Rascals.
“Zach and Tony have built Homemade Projects into an independent powerhouse in an incredibly short period of time,” said Grainge. “In just two years they have an impressive track record of identifying and nurturing talent and they’ve played a major role in our successes at 10K via their digital marketing expertise.
Having them run the day-to-day operations of 10K is something that will help us continue to grow the label without breaking stride.” Zach and Tony commented: “We have worked closely with Elliot and the entire team at 10K for more than two years now and already feel like part of the family.
We’re excited to take on the increased responsibilities at our combined companies and continue to build 10K into the most successful independent record label in the business.” 10K is off to a strong start in 2022, delivering an alternative consumption Number 1 album debut from iann dior (On To Better Things).
