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Westwood One Offers Local Stations Increased ROI for Content

Westwood One Offers Local Stations Increased ROI and Near Real-Time Publishing for Content and Endorsements

Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. (PRNewsFoto/Veritone)
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. (PRNewsFoto/Veritone)

Veritone has created the world’s first Cognitive Media Platform (CMP) – an open technology platform that enables software developers, businesses, and content owners to programmatically analyze public or private media to gain valuable insights, make decisions and take action-actions that increase revenue, improve operational efficiencies, and enhance customer experiences.

Veritone optimizes the deployment of a portfolio of cognitive engines (such as natural language processing, speech recognition, sentiment analysis, facial recognition, object detection & classification, attribution, fingerprinting) and correlates the data derived from these engines with any third party data set to enhance understanding, formulate predictions, and optimize actions. Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are.

Veritone has created the world’s first Cognitive Media Platform (CMP) – an open technology platform that enables software developers, businesses, and content owners to programmatically analyze public or private media to gain valuable insights, make . . .

Westwood One has introduced a new service for local radio Radio Stations which allows them to optimize ROI, increase market share, increase revenue, and improve accountability. Veritone…powered by Westwood One — a partnership between Westwood One and Veritone Media — is a cloud-based cognitive audio platform that automates the capture and tagging of content and live read endorsements, making them accessible to advertisers in near real-time. Veritone…powered by Westwood One also provides digital amplification across search and social media and extends the reach of podcasts, on-demand audio, streaming, and website content.

The Veritone powered by Westwood One user-friendly platform provides a dashboard to access all of a Radio Station ‘s programming – captured to the cloud – that is transcribed to text, searchable, and sharable with a one-click audio link and audience metrics.

“Veritone is one of the most innovative companies in the radio industry,” said Charles Steinhauer, COO Westwood One. “This partnership will allow our affiliates the ability to make voiced reads for advertisers, in-program interviews, commercial audio, and native brand mentions searchable.

This is huge. “Ryan Steelberg, President of Veritone Media, said, “Veritone’s Cognitive Media Platform (CMP) provides a unified cloud-based solution available for broadcasters and media firms to Capture, Index, Search & Discover, as well as Share & Extend broadcast and digital content. The platform was specifically architected to fully empower the entire organization with near Real-Time intelligence, from sales and programming to administration.

“Stations interested in learning more about Veritone…powered by Westwood One, can contact Todd Alan at [email protected] com or (212) 735-1107. About VeritoneVeritone developed the world’s first Cognitive Media Platform (CMP).

The company is transforming the passive cloud into an active intelligence ecosystem for developers, businesses and content owners to collaborate and effectively leverage the insights revealed in audio and video streams. Visit us at www. veritone.

com. About Westwood OneWestwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio Radio Stations and media partners who reach 245 million weekly listeners.

The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information please visit www. westwoodone.com.

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