A notable trend is emerging among Gen Z and millennial music enthusiasts who are turning away from popular streaming platforms like Spotify. Instead, they are rediscovering the charm of physical media, such as CDs and iPods, in a quest to regain a sense of ownership over their music collections. This shift is gaining traction on platforms like TikTok, where users express a growing dissatisfaction with the overwhelming nature of digital consumption and subscription services.
One prominent voice in this movement is Amity, a New York-based creator who shares insights under the handle @thebrooklynbruja. Amity explained their decision to abandon streaming services, stating, “I realized I already had a decent collection of music and knew how to access CDs and buy music for an iPod. It was something I did my whole life, and I decided to fully commit to letting go of streaming services.” This sentiment resonates with many who are seeking more intentional ways to engage with media.
The appeal of physical media goes beyond mere nostalgia. For many young people, it represents a response to the transient nature of digital culture, where access to songs, films, and shows can vanish unexpectedly. Amity articulated this feeling, saying, “We�re all waking up to the fact that we basically own nothing. Not movies, shows, songs, art, games�it�s all borrowed in a place that it can be deleted forever despite paying for it.” This realization has sparked a desire for permanence and individuality in media consumption.
As Gen Z continues to vocalize their struggles with digital fatigue, the resurgence of CDs and MP3 players symbolizes a longing for media that fosters focus rather than fragmentation. TikTok creators are sharing their experiences with physical media, highlighting the emotional and mental benefits of engaging with music in a more meaningful way. For instance, creator @kindaknitting noted that leaving Spotify has significantly improved their life, particularly in terms of managing costs associated with subscriptions.
While streaming remains the dominant method of music consumption, the growing interest in physical media suggests a shift in mindset. Spotify acknowledges this trend, stating that they believe physical media can coexist with streaming services. However, for many, the choice to embrace CDs over algorithms is not about rejecting technology but rather about reclaiming agency in an increasingly intangible media landscape. As Amity aptly put it, “We are stepping away from centering streaming as the only form of media consumption.”