NCAA March Madness: Radio Fans More Engaged Than TV
New studies reveal NCAA March Madness radio listeners are significantly more engaged than TV viewers, creating greater advertising impact. Radio audiences are younger, more likely...
Interscope, Complex, Dre & Snoop Sponsor Greenskeeper at WM Open
Interscope Records teams up with Complex, Dr. Dre, and Snoop Dogg to sponsor Greenskeeper at the WM Open golf tournament....
Eugene Brooks Named Director of Diversity Marketing, Braves
Former radio professional Eugene Brooks has been named Director of Diversity Marketing for the Atlanta Braves, transitioning from fan to front office....
Warriors and Lakers Fans Drive NBA Ticket Demand
Warriors and Lakers fans drive highest NBA ticket demand according to eBay sales data, while UK leads international NBA merchandise purchases....
BEATS: THE GAME BEFORE THE GAME
Beats unveils 'The Game Before The Game' global campaign featuring soccer stars like Neymar Jr., LeBron James, and Nicki Minaj showcasing pre-game rituals....
Pepsi NFL Anthems: Kravitz, Aerosmith Join
Pepsi expands its NFL Anthems program with Lenny Kravitz creating 'Like a Jet' for the New York Jets and Aerosmith releasing 'Legendary Child - Patriots...