NCAA March Madness: Radio Fans More Engaged Than TV
New studies reveal NCAA March Madness radio listeners are significantly more engaged than TV viewers, creating greater advertising impact. Radio audiences are younger, more likely...
Tag : Audience Engagement
Futuri Names Jason J. Sosa Chief Technology Officer
Futuri appoints Jason J. Sosa as Chief Technology Officer to lead AI-driven audience engagement technology development for media companies....
Nielsen Study: Twitter Activity Connection
Nielsen study reveals strong correlation between Twitter activity and TV ratings, showing 8.5% increase in tweets equals 1% ratings boost for younger viewers....
