Point-To-Point Marketing Celebrates Ten Years of SocialBounce and 2 Billion Impressions
For more information, email [email protected] or text/call 513-702-5072.
August marks the 10th anniversary for Point-To-Point Marketing�s highly effective audience development marketing tool, SocialBounce. And, this week, Point-To-Point has passed the 2 billion level for impressions in their clients� campaigns.
�Over the past decade, we have executed SocialBounce campaigns with some of the biggest radio brands and shows, breakthrough podcasts, and exciting events,� Point-To-Point�s CEO Tim Bronsil commented. �Our team is constantly focused on how we can drive a solid return on investment for our clients� audience development campaigns.�
�SocialBounce grew from elevating the industry�s top talent and leading stations in Nielsen ratings,� Bronsil continued. �Our clients asked us to expand into podcasts and events to help grow additional revenue channels. We�ve successfully done that, as well as developed best practices, and substantially contributed to driving revenue growth.�
To mark these major milestones, Point-To-Point Marketing is awarding one free $20,000 SocialBounce campaign to be run in Q4 of 2024 or Q1 of 2025. The winner can be a radio station, air talent, podcast, or ticketing event.
� Radio Station/Air Talent: Radio stations and air talent use SocialBounce to reach their most important listeners�and maybe more importantly�reach those outside their P1s. Short 25-30 second videos showcasing the brand/talent are delivered to the target demographic over a six-week period.
� Podcast: SocialBounce reaches those most likely to consume podcasts and who are interested in the subject matter. After tens of millions of impressions in our testing phases, we�ve identified the networks that deliver the greatest ROI and click-through rates.
� Event Ticketing Sales: Have an event you want to drive ticket sales for? SocialBounce reaches the most important consumers with compelling messages while driving down the ticket acquisition cost. In a recent campaign, SocialBounce helped drive ticket sales 59% higher in the weeks of marketing compared to those without, and delivered a click-through rate to the ticketing site five times that of the client�s internal team.
SocialBounce is used by many radio brands, air talent, podcasting titles, and event ticketing organizations. The purpose is to connect a compelling message to the right people, with constant analysis/adjustments on performance. SocialBounce is not a �set it and forget it� marketing tool. Video creative, social channels, geographical targeting, demo targeting, affinity targeting, and network ad objectives are reviewed daily for enhancements.
�No two SocialBounce marketing campaigns are the same,� noted Tim Satterfield, Point-To-Point�s EVP/Digital.
�Because of that, we spend significant time identifying the end goal for the client and develop a custom strategy toachieve it. On average, our campaigns reach 15-20 times more people than organic efforts alone. We�re excited to help another brand develop an audience and grow their reach through this promotion.�
Want to enter? Visit our SocialBounce page for more info and to register. The winner will be contacted August 30th
