Pandora, the leading internet radio service, announced today that Tommy Page, a former record-company executive and, most recently, publisher at Billboard, has joined the company in the new position of Vice President, Artist and Brand Partnerships, effective immediately.
The hiring is a signpost to Pandora’s expansion into branded content and offline experiential marketing.
Page’s immediate focus is to expand artist development programming through both branded content, such as the Legends & Icons series and Off The Map, as well as live music experiences like Pandora Presents and the upcoming “Live on Pier 26, Hudson River Park brought to you by Pandora” summer concert series that will feature headline acts such as One Republic, Fun. and The Specials.
“Pandora is like lightning in a bottle for artists because we can do so many things for them on the internet radio platform and with brand partnerships,” Page said. “The Pandora Music Genome Project and our team of professional musicologists have also been helping emerging artists get discovered by our 200 million registered users. My goal here is to help develop and grow those artists’ careers and partnerships using personalized concert series and events.”
Prior to joining Billboard in 2011, Page spent 14 years at Warner Bros. Records where he began as a radio promotion/A&R executive. He has deep relationships with recording artists, music executives and brand marketers, all of which will help Pandora to gain market share.
“Music is an intense passion point for people. Artists love Pandora and use it frequently to both discover new music and connect with their own fans,” said John Trimble, Chief Revenue Officer at Pandora. “Tommy is a music ambassador who will build initiatives that connect bands, brands and fans. We think an exciting part of the future of the music business lies in these types of strategic, multi-platform partnerships.”
A graduate of New York University’s Stern School of Business, Page is also a songwriter/recording artist. He has recorded nine studio albums, which had collective sales of more than three million units worldwide. His song, “I’ll Be Your Everything,” reached the top of Billboard’s Hot 100 singles in June 1990.