Legendary Comedian/Actor/Radio Personality/Writer to Bring His Signature “No Holds Barred” Approach to Urban Adult Morning Show

CUMULUS MEDIA’s Westwood One announces an exciting addition to the Rick and Sasha Show with one of the most celebrated comedic talents in the business, George Willborn.  George has a 25 year plus stand-up/broadcast radio career that is unrivaled. From successful stints on WVAZ Chicago, WHUR Washington DC, and twice with the nationally syndicated Michael Baisden program, Willborn brings experience, star power, and stellar reputation to the rapidly expanding Rick and Sasha show, now heard on over 25 radio stations.

"I've been a part of multiple #1 radio shows in my career, yet I've never felt as optimistic about the potential success of a show than I do about Rick and Sasha.  After appearing on the show as a guest, I experienced an instant chemistry with them and instantly fell back in love with radio. Rick and Sasha just get it, and together we will be an unstoppable force,” said Willborn. “It's game on and game over for the new sound of Urban Adult radio everywhere."

Charles Steinhauer, Chief Operating Officer, Westwood One says, “with the addition of George complementing this already highly successful cast, we look forward to continuing the trajectory of fastest-growing urban adult show morning show throughout 2020 and for years to come. George's special gift is that he naturally and intrinsically understands situational comedic radio, as well as the intricacies of working effectively with a team. This is the super trio to watch.”

Willborn moves to Atlanta, GA where he will be working out of the new state-of-art Rick and Sasha studios.

michael baisden, micheal basiden radio show, michael baisden radio

Why Michael Baisden's Return is Good For Today's Urban Radio

michael baisden, micheal basiden radio show, michael baisden radio

By now, you have heard about Michael Michael Baisden coming back to Radio. It has been all over Radio Facts and in the conversations of those of us who are Radio Heads. 

Professionally and personally I think it is the best thing to happen to Urban Radio to have him back on the scene!!

When Michael Baisden was initially on the air with the ABC Network, CUMULUS MEDIA,  a lot of us in the industry was hating because he had a radio show and he was NOT a “Radio DJ” per those of US who have dedicated our lives to this industry. He was brash and bold on the air; maybe even a bit arrogant from our perspective.  But you know when Cassius Clay, aka Muhammed Ali, hit the boxing world they called him arrogant as well!!

Michael Baisden WAS disruptive to our safe world of Radio Announcers. The reason we were upset is because it was a syndicated show and for every station that he picked up it meant that somebody in a PM drive, lost a job. He dared to push the limits of radio as we knew them then; even to the dismay of his employers!!!  But as he stayed on the air, a lot of us "radio heads" begin to admire his ‘radio swag’ and we quietly would think, 'Damn, if I could do what he does on the radio I could blow up too!!.'

What we know for sure is how format radio works and we tend to stay within the limits of the tried and true ways of broadcasting. But when Michael Baisden hit the scene, he did not see the LINE in the sand of Urban Radio. He did not recognize any of the so-called rules of Radio basics that were drilled into our heads; things like when to talk, do not talk over the vocals, do not talk too much, play the hits cause you can’t break songs/artist on a (4) hour show, do not put too many callers on the air, watch sensitive subject matters, and be careful how you approach National controversy, and the list goes on!! If you have ever spent (15) minutes or more on air in the urban format, you can think of other self-inflicted rules that we have made for ourselves along the way.

Once Michael Baisden’ s show caught fire with the listeners, then we could really see the difference and that changed our thoughts in our head to '“If I could have the freedom he has I could blow up too'!!! (Ever said that to yourselff?)

Michael Baisden did many things while he was on the air but the most memorable for me was the call to action around the Jena Six case involving charges against six black students in Jena, Louisiana back around 2006. I was so motivated by all the conversation started by Michael Baisden on the radio that once he did the call to action about going down to Jena, I decided to go. I called him one day when he was on the air talking about it and told him I was motivated to be there and he said, “ Man get your crew can come on down!”

Of course, I did not have a "crew" but then I thought, Yes, I do!! I am a Biker (Motorcyclist), so I shared the idea with the local bikers. They had heard Michael Baisden talk about it as well so the brothers and sisters here said “Hell Yeah let’s go down there and represent for those young black brothers with Michael Baisden and nem!” (‘Nem’ , of course, meaning the rest of the country who was planning to go). After getting my crew together, I called Michael Baisden back and told him I was coming to Jena with  Bikers from the ATL and we would be rolling about 115 deep.

He said, “Hold on man, I got a break coming up”, then I heard him on the phone say “I am talking to Mitch Faulkner in the ATL and he and a crew of Bikers are going to meet us in Jena," then he said, “Mitch you there?”, and from there I was on the air live. Well, to shorten this story we rode out deep and when we arrived we began to see other motorcycle groups and clubs there. Bikers in the thousands were there. I spoke with one brother out of New Orleans that was rolling about 100 Deep and I asked him, “Why did you guys come down?” and his reply me to was, “I was listening to Michael Baisden and I heard some guy out of Atlanta talking about riding down to Jena”. He was the President of his Louisiana-based Club and he said he made it a mandatory ride, because he could not allow other Bikers from out of the State of Louisiana come without them being there!

The catalyst for the whole thing was the Michael Michael Baisden show!! Michael Baisden played a huge role in getting President Obama in office and the list goes on with the things he was able to bring to Urban Radio. Only Michael Baisden and the power of Urban Radio stations around the country could pull that off!!

The real deal is this, those of us in radio do not like syndication because it makes us lose jobs and it cheapens the rate that we can get for the jobs we do have. We will ‘hate’ in a public sentence,  but in private we say to ourselves 'I WISH I COULD BE SYNDICATED!!' Well, news flash, syndication is here to stay, and it will be much sweeter with Michael Baisden coming back to syndicated radio.

WHY YOU ASK?????? ... because if he comes back with more of the same content as before, it will strengthen Urban Radio locally!

... because if he gets on a station in your market and start to gain numbers it will force (you) as a Radio DJ or PD to be more informative in your programming to compete!

I am so glad he is coming back and ANYBODY WHO OWNS OR PROGRAMS A STATION need to be in line to pick him up ASAP so you will not have to compete with him!! Listen, many disruptive things have come along in my lifetime like cell phones, text messages, cable TV, online banking, the Internet,. It has ALL made the world a better place.  I imagine when the cell phone technology started I am sure the Bell company was like ‘yeah right, who needs to have a phone with them all day every day?’ NOW LOOK WHO IS PLAYING BIG IN the Mobile Phone Industry.

Michael Baisden will single handily change our industry for the better... in my Bernie Mack voice, “He aint scared of You M*&^$$ F%^$!! “

Can you imagine what Michael would have done on the Ferguson murder and the whole Black Lives Matter efforts??!! Oh, it is going to be on!!

There is a lot going on in our URBAN society, and radio is just not delivering the goods. It is funny how we can work for a Company owned by folk that don’t look like us and they allow us to play trash music to our youth but they will NOT let you stop the music to talk about the ills of our Communities/Society and the controversy with Law enforcement and our rights or feelings!!! How many 12-24 stations do you know of, that STOPPED the mindless music to give voice to the Black Lives Matter issues or the police shootings etc. YEAH, I hear your answers but you cannot comment out loud cause your Owners/GM’s will bounce you out on the street!!

And when your so called (Urban) Station get pushed by Michael Baisden's numbers maybe your Boss will cut you lose to show your ‘True Broadcast Stripes’ to Entertain, Inform, Educate, or push you out for the lack of testosterone, because Michael Baisden has the Big Ones the size of basketballs when it comes to Radio.

Bravo to Michael Baisden Media Group in collaboration with American Urban Radio Network, Perry Broadcasting and others to distribute the show nationally. Superadio has made the announcement here in Radio Facts and E-blast and I think this is the best thing to date happening in Urban radio.

Our Urban Radio community has stooped to new lows in programming, trying to out play the next music station with more musicIs that what we need is more music ...when folk can find THEIR MUSIC on hundreds of other sources now?. A lot of markets audience share is shrinking because we play the same few songs over and over.

What I mean by shrinking I mean IS if you are in a market like Atlanta where V-103 has been the dominant Urban for years (Reggie Rouse PD) and it still is, but check this,  V-103 used to be number (1) in Double digits, now they are number (1) with single digits. The entire urban audience is defecting from radio period!!  Why??... Because we cannot hold them (the listener) with just Music and a few dollars in a cash contest during the book (lol)!!

Because our rule book says PLAY the HITS, which means it is already burned out by the time we play it. We DO NOT GIVE OUR LISTENERS the chance to discover NEW music on our stations. Remember when we used to turn on the radio to see what new music was out? What a novel idea for radio ... to BREAK RECORDS/ARTISTS)!!   Yeah,  you might be the first to play it on your station but believe me, the audience has heard it before you on YouTube, Pandora etc. This is why Michael Baisden’s return to radio can help the industry!

If more stations bring content other than another music sweeps it makes it hard for other mediums to compete with us. YOU CANNOT GET CONTENT and personality for the inner offerings or a great Playlist on Spotify etc.

The kind of Radio that Michael Baisden will bring will move the needle in the entire industry if he gets enough bold stations to carry the show and then if we take heed and bring more compelling content to compete with him it all changes the game for the greater good of the Listeners, Advertisers and broadcasters alike.

We NEED this breath of fresh air. I just hope someone can bring some sense to our 12-24 and 18-36 stations because all of this (mindless) inarticulate BS Hip Hop Music is going into our Young Minds and quite frankly making them stupid! I could give a list, but I have a 17-Year-old Niece living with me and she is hearing Lil Yachty on the (radio) of all places talking about ‘1 Night’! Really? that is what the audience is demanding? Ok I get that, but hey Crackheads demand Crack but you cannot get it at the drug store, Right?

So, I think Michael Baisden will help us raise the bar. And if you, your Station Owner, or PD gets hit by Michael Baisden, maybe they will follow because the audience will demand more content from your station thus giving YOU the chance to improve your game and use your earned stripes.

Mitch Faulkner Founder
Mitch Faulkner Group Inc.
Atlanta GA.

Mitch Faulker's opinion may or may not reflect those of the owners, writers and contributers to Radio Facts (radiofacts.com) 

Michael Baisden

‘The Michael Baisden Show' Returns to Chicago with New Affiliates Forthcoming

[caption id="attachment_240109" align="aligncenter" width="600"]Michael Baisden Sun Broadcast Group[/caption]

Sun Broadcast Group (SBG) has announced that Michael Baisden is back in his hometown of Chicago, on 95.1 FM Club Steppin.

The Michael Baisden Show is four hours of music, engaging content, daily thought-provoking conversation and is the premier destination for listeners to be entertained, inspired and educated. Voted one of the most influential men in radio, Baisden’s voice activates real change through the show’s slogan, One World, One Mic, One Love. With the addition of Club Steppin’, Baisden continues a year of tremendous growth for his award-winning show. Michael has seen renewed excitement around the program with Detroit and Memphis joining the family earlier in the year. The Michael Baisden Show is also proud to see rating success in several markets including Orlando where Baisden has scored the #1 spot with Women 25-54!“Bringing The Michael Baisden Show back to Chicago delivers on a key objective of our station and that is to uplift the communications being directed to adult African-American audiences, especially in the third-largest media market in the US. And so, given the opportunity to make it happen, we are proud, it is fitting and in order to bring our brother, Michael Baisden, home.” added Tracey V. Bell, President and owner of 95.1 FM Club Steppin.“I am finally back in Chicago,” said Baisden. I have some many fans here and memories to share and I can’t wait to re-engage with everybody in this iconic city. I am so glad to be back on the air with 95.1 FM”.“We are very happy for the continuous expansion of Michael’s show into major markets such as Detroit and now Chicago. It’s going to be a great year for the show that now has over 24 affiliates nationwide. Michael Baisden is the real deal when it comes to compelling content with an entertaining delivery for his affiliate stations, his success in radio continues to be exciting!” commented Rich O’Brien, SBG VP of Programming & Affiliate Relations.

Ray Daniels Joins Tom Joyner & Michael Baisden On POWER 96.5

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POWER 96.5 FM & WUFO Mix 1080 AM Just added Ray Daniels to their line-up that already includes Reach Media giants Tom Joyner and Micheal Baisden.
Ray Daniels' experience includes time as an on-air host and board operator for Davis Broadcasting:
Ray Daniels is also the proud Owner of 4 internet Radio stations along with Khalil Lundy, 1 of the lead singers of  the legendary R&B group Force MD's.
These stations include: CLEAR FM, GLORY FM, WYLD FM, & A105 in Atlanta.
Catch Ray Daniels Live on POWER 96.5 FM & MIX 1080 AM WUFO in Buffalo New York or online 12 noon to 3pm midday's online at www.power965radio.com.

Michael Baisden Talks about the Art of Having Patience (video)

Radio Facts: Nationally syndicated host Michael Baisden did this great FB Live video on having patience. Who can't relate to this. Great job Mike.Why...
Rick Party Talks to RadioFacts Reveals Childhood Challenge that led to his Success 2

Former Hot 105 Drive Host Rick Party Talks to RF Focus about Future Plans

radiofacts.comRick Party is the quintessential industry hustler. One of, if not THE, best I've ever known. He wears many hats, Radio DJ, voice talent with his own network site Voiceover Universe, certified exercise trainer, husband, father, grandfather and more. At one time, he even co-owned an industry conference. How in the hell does he do it? He's smart that's how. Party, who just turned 50, learned a long time ago not to wait on opportunities but to use your power and LEVERAGE to create them.  Several people have been asking what his next move is since announcing that he was leaving Hot 105 in Miami last week. At press time we have not gotten a response from the station's' PD Phil Michaels-Trueba on Rick's departure. But we did get a chance to catch up with Rick.RF Focus: What happened with Hot?Rick Party: Hot 105 offered me a multi-year deal with conditions that I simply could not accept, so for my self-respect and peace of mind, I decided to reject the offer and walk out on faith.Do you plan to do radio again?Definitely! As a matter of fact, I am currently entertaining a nationally syndicated radio show with some star players on my team.How important is it for black talent to create additional opportunities?It is extremely important. In this line of business, you basically have to be multi-talented. You may find yourself wearing different hats without notice, such as producer, production director, program director, and music director. I have been blessed with a very productive voiceover career, which in itself, has created many lucrative deals on a regular basis.What was it like to replace Michael BaisdenI am accustomed to the constant changes that occur often enough in the Radio industry. Thus, I did not look at it as replacing Michael Baisden, for me, it was more like returning to my original time slot to do radio the way it's supposed to be done and giving it my best each & every time.How does it feel to be in control of your destiny? That's an experience most Radio DJs never have?Indeed, you are absolutely right. I turned down a 3-year deal that most Radio DJs would have quickly accepted. To me, that is power. Some people may even call that a crazy move, but, that is only because they don’t see the big picture. As I see it, my future is bright, beautiful, and so damn exciting.Tell us about your ESPN and Disney Gig.In December, I auditioned for ESPN's Sportscaster and a few months later, they chose me and offered me the position as a salaried employee. Every time I hear my voice on the airwaves, I say to my wife, "that kid from around the way from Chicago's South Side is now heard around the world.What are you going to do over the next couple of months?Voiceover is full-time work. It was never a side hustle. It is very lucrative and very interesting. So, I will continue to do that while my team and I explore syndication opportunities that we have been presented with. More importantly, I am going to catch up on some me time.RICK PARTY EXITS HOT 105 MIAMIAnything else?I'm all about mentoring and helping others, so I will be teaching voiceover as many have asked over the years. I am also going to produce my wife’s family law and life coach digital platform. I will also continue to do everything that I can to earn my rightful place in radio broadcast history. Honestly, I could not have done any of this without the support of my loving wife and family.What's your favorite most relevant industry trade site? (lol)Not to sound biased, but Radio Facts (RF Focus) is the only digital magazine that I've truly followed since the R&R newspaper.Sounds great to me to be aligned with one of the few industry legends. Thanks, RickThanks Kevin

Rick Party Exits Hot 105 in Miami

radiofacts.comI have the greatest respect for Rick Party because he learned a long time ago about the importance of not just being a broadcaster but also an entrepreneur. He has exited Hot 105 today after just being reinstated to afternoon drive with Benji Brown to take over after the Michael Baisden show was canceled at the station. Party states he could not come to a contractual agreement with the station. Party states:"Turning to the next chapter of my life... Miami/Ft. Lauderdale and the Palm Beaches, Thank you for allowing me to grace the airwaves of South Florida's HOT 105. Today is bittersweet for me as I announce my departure from this amazing institution. Unfortunately, Hot 105 and I could not reach an agreement when it came time to renew my contract with them. They offered me a 3-year deal with terms that I simply could not accept. So, I had to push away from the table and walk on faith. RICK PARTY TALKS TO RFFOCUS ABOUT LIFE AFTER HOT 105I'm looking forward to this next chapter in my life, which includes among others, a National Radio Syndication opportunity that awaits me. In the meantime, I'll continue to entertain, enlighten, and inform you via my social media pages. On a lighter note, ESPN / Disney has made me an employee and I can be heard weekdays as the voice of SportsCenter on the television network by over 200 Million people in over 60 countries. Thank you all for your continued support." Rick Pаrty

Grammy Nominee Brent Faiyaz Building Music Career from Streaming

[caption id="attachment_191278" align="alignnone" width="719"]Brent Faiyaz Brent Faiyaz and his manager[/caption]

Brent Faiyaz Feels "The Terms" have more value than the Money

Following in the footsteps of Chance the Rapper and his manager Pat "The Manager" Corcoran, 22-year-old singer Brent Faiyaz and his manager Ty Baisden are calling the shots for his career as an independent. The young duo has taken it upon themselves to learn how the music and radio industry works as well as business to form their own partnership and company to fund their own project.Ironically, a girl I went to high school in Buffalo, NY with named Ani DeFranco spent her entire career as an independent in the days before streaming and social media but just CDs and Vinyl.Streaming has made this concept more appealing to new artists who feel they don't need to be in the industry system to break or at least they have more control when the industry comes to them instead of the opposite.After making a $30,000 investment for his own album Faiyaz got a huge return on his investment after being featured in a YouTube video that got close to 70 million views. See the video and his story below.Reporter Ceriste Castle, Source ViceNews 

Rick Party and Benji Brown back 2 to 7, Hot 105 in Miami

what happened to michael baisden

What Happened to Michael Baisden?

Rick Party and Benji Brown are back on in the afternoon 2 to 7 at Hot 105 Miami, they were moved to the 10 to 3 shift a year ago when Michael Baisden came to the station. They are replacing the Michael Baisden show.The New lineup: 6-9am - TJMS 9a - 2pm James T 2 - 7p - Rick Party in the afternoon w/Benji Brown 7p - 12mid - Quiet Storm w/Freddie Cruz




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