MediaCo Holding Inc. (NASDAQ: MDIA), owner of HOT 97, WBLS, and Fairway Outdoor, announced today that Kristin Roderick has been named Vice President of Sales, effective August 9, 2021. Roderick, a long-time industry veteran, was most recently the Vice President of Partnership Sales for Townsquare Media where she utilized data-driven, integrated marketing programs to accelerate incremental revenue growth for their flagship 14 station New Jersey cluster. She will lead the sales team for the two iconic brands.
Market President Ron deCastro said, “Kristin is the perfect person to lead our sales effort at HOT 97 and WBLS. She has extensive experience building integrated campaigns that satisfy customer goals. She is a natural leader and will take our two national brands and massive digital platform to new levels.”
Roderick will lead HOT 97 and WBLS’ sales efforts with a focus on its accelerated digital growth strategy, providing insight and solutions for advertisers, while delivering tangible results. “I’m so excited to be part of the MediaCo team and two of the nation’s most legendary brands: HOT 97 and WBLS. I started my career at HOT 97 as an account executive and feel like I’m returning home. I look forward to growing our best-in-class sales operation and leveraging our extensive multimedia platform to satisfy customer needs and support our community.”