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NAMM 2026: What to Expect from the World’s Largest Music Trade Show NAMM 2026: World’s Largest Music Trade Show Highlights

The 2026 NAMM Show is approaching, marking a significant event in the music industry calendar where numerous brands unveil new products and showcase innovative gear. This year, the show will take place at the Anaheim Convention Center in California, a vast venue accommodating hundreds of brands from guitars to technology.

Scheduled for January 20-24, with NAMM members enjoying early access on the 20th and the main floor opening to all attendees on the 22nd, the show is set to regain its pre-pandemic vibrancy.

Notable brands such as Fender, Gibson, and PRS will have a strong presence, with Fender debuting its new Studio Pro DAW, while Gibson will be joined by Epiphone, Kramer, and Mesa/Boogie in an invite-only setup. Neural DSP is also expected to make significant announcements with its prominent booth. Major acoustic guitar brands including Taylor and Martin are set to showcase their latest models, alongside Ibanez and others.

The event aims to attract a diverse audience of retailers, distributors, artists, influencers, and media, promising a valuable experience for the over 4,000 brands on display. NAMM President and CEO John Mlynczak emphasizes the show’s commitment to delivering impactful programming to foster the music industry’s future.

For more details on NAMM Show 2026, visit namm.org. The Guitar.com team will be reporting live from Anaheim, providing updates from the event.

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