Live Nation Productions and Sean ‘Diddy’ Comb’s Can’t Stop Won’t Stop: A Bad Boy Story has hit no. 1 on the iTunes documentary charts in US, , UK, and Australia.
The critically-acclaimed documentary, which explores the passion and personalities behind Bad Boy Entertainment, takes an exclusive look behind the scenes at the history of Bad Boy and the label’s mastermind, Sean “Diddy” Combs as he tries to reunite his Bad Boy Family during a frantic three-week rehearsal period.
Inspirational and a fan favorite, the film follows members of the Bad Boy family as they prepare to celebrate the label’s 20th anniversary, traces Bad Boy’s emergence in Harlem and , follows its meteoric rise, explores the tragic killing of , and celebrates Bad Boy’s influence in reshaping music, fashion, marketing and culture.
Additionally, several songs from the Bad Boy catalog saw a significant lift in plays within Apple Music due to the success of the film. Most notably, plays of “I’ll Be Missing You” increased 140%, “Me & U” saw an increase of 166% and “Hypnotize” saw a 566% increase in plays. The Can’t Stop Won’t Stop playlist is available on Apple Music.
“I always knew that Can’t Stop Won’t Stop was a special film and the overwhelming response from fans confirms it,” said Sean “Diddy” Combs. “The Bad Boy story continues to inspire people all over the world and will for generations to come.”
The film, directed by and produced by Sean “Diddy” Combs and , alongside executive producers , and , started its journey at the Tribeca Film Festival on , premiered exclusively on Apple Music on . Watch it now on iTunes.