Ingrooves Music Group, one of the world’s leading independent music marketing services and distribution companies, announced today that it has signed the Spanish alternative record label Mushroom Pillow to a global distribution deal. The first release under the new deal is the October 9th release of a new track by singer/actress Najwa entitled “Mira Como Van.”
The new agreement follows Ingrooves recent expansion into Spain with the addition of a Madrid office and new country manager, Antón Suárez.
“For nearly 20 years Mushroom Pillow has been one of Spain’s most vibrant and successful record labels,” said Nick Roden, Managing Director of Ingrooves UK. “We are delighted to be working with Marcos Collantes and the entire Mushroom Pillow family and with the addition of Anton and our new office in Madrid we are well positioned to expand the opportunities for their artists within Spain and beyond.”
Mushroom Pillow was launched in 2001 by Marcos Collantes and Keina Garcia, university students at the time, who had a passion for identifying underground talent and bringing them to mainstream audiences. The label has been particularly successful at securing global music advertising synchronizations with such brands as Pepsi, Google Play Music, Mastercard, Clinique, to name a few, and film and television placements. These efforts have enabled the company to increase audiences for its artists outside of Spain in countries such as France, Italy, Turkey and Mexico. Mushroom Pillow artists have gone on to win more than 25 Independent Music Awards in Spain, more than any other label.
“Ingrooves provides Mushroom Pillow and our artists with the global infrastructure and expertise that will enable us to grow our audiences around the world,” said Marcos Collantes, Managing Director of Mushroom Pillow. “We feel that they are the perfect partner for us as we look to keep building on our global footprint.”
“I am thrilled to be a part of Ingrooves, a company that is committed to the development of best in class technology and transparency with a strong international team of music experts,” says Suárez. “Mushroom Pillow is a historic label with a deep catalog and very bright future and I am looking forward to getting started with them.”