Hal Leonard Corporation has signed a deal to exclusively distribute Griffin Technology music products and accessories to the MI trade in the United States and Canada starting November 1, 2013. Hal Leonard Senior Sales & Marketing Manager Brad Smith reached the agreement with Andrew Biddle, audio product manager at Griffin.
Founded on inventor and innovator Paul Griffin’s kitchen table in 1992, Griffin Technology has evolved into one of the world’s foremost creators of accessories for home, mobile and personal technology. The privately held company is based in Nashville.
While making an extensive line of Griffin’s products available to its expansive retailer network, Hal Leonard will focus on distributing Griffin’s high-quality music recording, playback and performance tools designed with musicians in mind. Using Griffin’s intuitive and functional interfaces that connect instruments or microphones to Apple iPads, iPods and iPhones, users can create music, produce podcasts, dj a party and more.
StudioConnect with Lightning, GuitarConnect Pro, GuitarConnect Cable, and MicConnect are perfect for musicians who want to practice, record and perform anywhere, using the power of an iPad or iPhone. Griffin’s WoodTones headphones and earbuds, also ideal for sale into the MI channel, work with any audio device with a 1/8″ jack (or an adaptor).
“With the rapidly changing face of technology today, anyone with a smartphone, tablet or laptop has a powerful recording studio at their fingertips,” said Smith. “Griffin has a long and successful history of working with Apple, and produces superb products for musicians looking to make music on their iOS devices.”
He added, “This line gives musicians on the go high-quality, useful products at an affordable price. Griffin is a shoo-in for the MI channel, offering everything from powerful interfaces to hip Survivor iPhone cases perfect for point-of-purchase sales. We’re happy to be working with them.”
Biddle, at Griffin, said, “Our Apple iOS music accessories offer easy connectivity so artists can capture and build on their ideas whenever inspiration strikes. We’re hoping such inspiration will also now strike in music stores across the continent. Partnering with Hal Leonard will put our products in front of a huge new market of musicians, and we’re thrilled about the possibilities.”