Music For Pets is the pioneer for entertainment for pets with 20 million pets around the world listening to more than 12 million hours of original music each month
Create Music Group, one of the world’s leading music and entertainment companies, announced today the full acquisition of Music For Pets, an internationally recognized company that creates music & entertainment for dogs and cats. Founded by Amman Ahmed and Ricardo Henriquez in 2017, Music For Pets’ hugely popular franchises “Relax My Dog” and “Relax My Cat” serve more than 20 million pets around the world who listen to more than 12 million hours of music each month.
“Amman and Ricardo have tapped into an enormous and surprising new audience for music & entertainment, our family pets,” said Jonathan Strauss, Founder and CEO of Create Music Group. “They have built Music For Pets into a beloved brand that reaches an audience of millions across multiple DSPs all over the world. The Music for Pets platform fits perfectly into our business model as we continue to reinvent what it means to be a modern music company by building and investing into entertainment businesses that have a direct meaningful relationship with their audience and fans and have complete ownership of all IP. This market is massive and there is a reason that Amman and Ricardo’s company has been nicknamed ‘Petflix.'”
The story of Music For Pets is as compelling as its mission. Ahmed, a Manchester- based entrepreneur, started the company with just $1,000 of his own savings. His business partner, Henriquez, inspired by his own dog’s anxiety due to the violent noises in his neighborhood in El Salvador, began composing music specifically designed to soothe pets. This unique approach to pet care quickly gained traction, and their original music has since become a favorite companion for pets and their owners on Youtube, Spotify, and other digital service providers (DSPs) around the world.
The company’s research shows that 87% of dog owners report that their pets are less stressed after being exposed to Relax My Dog’s content, something to keep in mind with the upcoming 4th of July holiday in the U.S. which is particularly stressful for pets. The company will be featuring special content on its YouTube channel and website over the holiday in the U.S.
“We hear from pet owners all over the world that Relax My Dog and Relax My Cat have made a huge positive impact on their pets’ overall emotional health,” said Ahmed. “Our mission is to make the world’s pets happier, and we’re excited to take this next step with Create Music Group.”
“Create has built an unparalleled distribution network for music and entertainment, including a network of owned brands on YouTube, Instagram and TikTok that will give our music a huge opportunity to be heard by even more pets and their owners around the world,” said Ahmed. “We’re thrilled to be working with Jonathan, Alexandre and Wayne as we chart the next phase of growth for Music for Pets.”
Create Music Group plans on investing an additional $10M dollars to further expand their reach and impact on pets and their owners globally over the next 36 months.
Jeremy Tracey of Casini Corporate Finance acted as exclusive financial advisor to Music For Pets on the transaction. Ryan Brown and Bethany Grummitt of Browne Jacobson provided legal advice to Music For Pets. Alastair Peet and Mandip Riar of Shoosmiths acted as legal counsel to Create Music Group.