Times have truly changed, thanks to social media taking its place as a powerhouse of influence. What has become clear over time is that the combination of two or more media in a single work schedule has the best return on investment, so good old radio gets a perfect partner in social media. Of course, you will need a stellar strategy to package your message so that it aligns while attracting audiences from both platforms, which is what we will address in this article.
Radio, You Said?
Yes, radio is just as alive today as it was seven years ago. Even with the constant disruption that was expected to kill radio, it reinvented itself and reclaimed its rightful place. A Nielsen report says about 93% of car owners listen to their radios each day during commutes when they are only focused on one other thing: driving.
If good music paired with intellectual conversations stays on the radio, there is no reason for the youth to look for alternative infotainment sources. Social media is already designed to attract a class of its own younger people, so making radio compliant makes these two the perfect combo. Why more people listen to the radio than watch TV is not at all puzzling. Recent discussions on radio have become quite engaging and the music even better.
Students feel included in discussions since presenters get younger every year, so there is some representation. You can get resources and examples on gradesfixer.com, explaining how the younger generation relates to social media. Essays on Grade Fixer show the impact it has had throughout the world, with visuals on numbers reached through various challenges. This information is a clear indicator to marketers where their attention should be.
Essays on social media term it as a distraction when users spend too much time there. Now, while no one but the user can decide how much time they spend online, marketing strategists can decide to make it profitable for users. Below are lessons any organization can apply to make this combo yield even better.
Adopt a Unified Message
Consistency is key when building an online presence on these two platforms, and so it’s important that the message you put out on the radio correspond to the other communication channels. Radio doesn’t guarantee you too much airtime, so you want users to know they can get in touch and continue the discussion on social pages. When writing adverts, let the message carry the same enthusiasm across all platforms.
A breakdown of how to combine social media with radio; a skincare facility giving tips on how to get the best of your skin could benefit from continuing that discussion on Instagram with an infographic or two people demonstrating the routine. Now, the education listeners picked from the radio that was developed in mind is visualized on social media, driving the point how while saving the company some money.
Turn Listening to Active Participation
If you are looking to jumpstart your social media presence to sell services there, it helps to drive your traffic there. When advertising on radio, you want to make a habit of asking your audience to respond on your pages, and where possible, motivate them with goodies. If you, for instance, offer fitness services, ask your audience to sign up from your pages and get a part of their membership discounted works ideally and will likely send subscribers there.
Put a Face to a Radio Campaign
When you create a radio campaign targeting academic institutions such as schools and colleges, hospitals, gyms, or any selection of audience, you may want to follow it with more active participation. Radios are always holding events, so sponsoring one in a physical area where your target audience is will give you extra coverage. You will be taking advantage of the fact that the radio station will be continually mentioning their event, and while at it, mention you as a partner.
At the event, attendees can be encouraged to hashtag your organization’s name continually to create a buzz that could eventually lead to a larger following. These acts of philanthropy – sponsoring an event –do better for your organization than even the advert, so you want to ride the wave by engaging as many users as possible on social media.
Match Made in the Tech Kitchen
Digital advertising and radio marketing are two powerhouses that complement each other when paired. When making advertisement assignments, you want to create an uproar on the radio to take advantage of the local audience. Then, encourage your audience to follow you on social pages for a more diversified conversation. Eventually, you spend less on advertising since the radio will grow your social presence to make it possible to conduct the bulk of your marketing there.