Bad Bunny is set to make history as the first Spanish-language Latin solo artist to headline the Super Bowl halftime show during Super Bowl LX. This milestone event, scheduled for February 8, is expected to significantly boost viewership across various streaming platforms, as it draws attention not just from sports fans but also from a diverse music audience.
The halftime show will be broadcast on NBC and Peacock, with streaming options available for users who do not have cable subscriptions. DIRECTV is offering a free trial for new users, while Sling and Peacock provide additional avenues for viewers to access the performance. The anticipated influx of viewers could lead to increased subscriber numbers for these streaming services, as they capitalize on the event’s popularity.
In the lead-up to the performance, Bad Bunny’s status as the most-streamed artist globally in 2025 positions him as a significant draw for both the Super Bowl and the associated media platforms. This event underscores the growing trend of high-profile collaborations between major sporting events and music, further blurring the lines between these sectors and creating new revenue opportunities for stakeholders involved.