As we reminisce over the past couple of years, we can’t help but highlight one of the most memorable music events in recent history – the collaboration between Grammy Award-winning Lady Gaga and Absolut Vodka. This partnership transformed the artRAVE: the ARTPOP Ball, a much-anticipated concert, into an experience of a lifetime for a select few fans. This unique blend of music, art and creativity saw fans watching the concert from an onstage bar, sipping custom cocktails, and participating in a competition for a chance to win exclusive tickets. Let’s take a trip down memory lane and relive the magic of this iconic event.
Absolut Vodka and Lady Gaga Partnership
Absolut Vodka and Lady Gaga teamed up to elevate the concert experience for fans during Lady Gaga’s US tour. The Absolut ARTPOP Lounge offered lucky fans an exclusive chance to watch the performance from an onstage bar, sipping on custom cocktails such as the “Absolut Gaga”.
Transforming Fans into Spectacle
How did Absolut make this transformation possible? At each concert in the United States, two lucky fans had their seats transformed in real-time. Fans also had a chance to win Absolut ARTPOP Lounge tickets to select shows across the country through the #Absolutgaga contest.
A Collaboration Fostering Creativity
“This unique collaboration not only gave Gaga devotees unprecedented access to their favorite artist, it seamlessly integrated Absolut into the transformative concert experience,” said Russell Wallach, President of Media & Sponsorship, Live Nation.
Win a Trip to Sweden
Starting May 1, fans over 21 years old could enter for a chance to see Lady Gaga live in Sweden, home of Absolut. The grand prize included a trip for two to Stockholm, roundtrip airfare and hotel accommodations, and tickets to Lady Gaga’s concert on September 30, 2014.
Community Engagement
From May 12, a dozen LGBT-friendly bars hosted Gaga-inspired runway shows. Fans competed in their own personal expressions of Lady Gaga for a chance to win tickets to the Absolut ARTPOP Lounge at the ArtPOP Ball in their city.
artRAVE: The ARTPOP Ball World Tour
The artRAVE: The ARTPOP Ball world tour kicked off in Fort Lauderdale, FL on May 4, with dates across North America, Asia, Australia and Europe, becoming one of the biggest tours of 2014 with more than 750,000 tickets sold.
#LadyGaga #AbsolutVodka #MusicCollaboration #artRAVE #ARTPOP
