BROADCAST ELECTRONICS (BE) ACQUIRES LOCALMEDIA SOCIAL MEDIA AND AUDIENCE INTERACTIVITY RADIO ASSETS
BE acquires interactive tools for engaging radio listeners in real-time song voting, social media networking, and mobile text marketing
Quincy, Illinois ? Broadcast Electronics (BE) announced today that it has acquired the assets of LocalMedia, an application development company specializing in social media and audience interactivity tools for radio broadcasters.
BE acquired all licensing, development and support assets for LocalMedia interactive products. Since April, 2011, these products have been marketed by BE under a partnership arrangement and offered under the brand names of CrowdControl, DJ Wall and SMS Campaign Manager. These award-winning products are used to assist the station in engaging and capturing listeners through interactive, real-time song voting, social media networking via Facebook, Twitter, Google+ and text based mobile marketing.
These interactive studio products include custom branded, station specific apps for iPhone, iPad, Android and other mobile platforms.
