SPANISH BROADCASTING SYSTEM, INC. announced that its flagship New York City Radio Station , WSKQ-FM (“Mega 97. 9”) had achieved a historic milestone in claiming the #1 ranking among ALL radio Radio Stations serving the Tri-State area, regardless of language or format. This historic achievement highlights the sustained dominance that broadcast radio continues to have in the daily lives of today’s Hispanic consumers. The result also reinforces Nielsen’s findings that terrestrial broadcast radio reaches 97% of the national Hispanic population each week.
These recent ratings rank WSKQ-FM as not only the most-listened-to Radio Station in the Metropolitan New York/New Jersey/Connecticut area, but also as the #1 Latino Radio Station in the nation. SBS sister Radio Station WPAT-FM (“93. 1 Amor”) also achieved significant ratings gains and strengthened its market position in Nielsen’s recently released Audio Report. Ratings Analysis
WSKQ-FM was ranked #1 in ALL major demos and dayparts, an unprecedented feat, as shown below: AVERAGE QUARTER HOUR (SHARE)
Sister Radio Station WPAT-FM also delivered a strong ratings performance, establishing SBS as the lead provider of engaging radio content in the nation’s top market.
Now, listeners all over the globe are also able to live stream WSKQ-FM, WPAT-FM, and all other SBS radio Radio Stations via the newly-launched LaMusica mobile app, available as a free download at the Apple app store and at Google’s Play Store. For more information about LaMusica please visit https://app.lamusica. com Eric Garcia, SBS Radio Revenue Chief and General Manager of SBS-New York commented, “WSKQ-FM is an amazing Radio Station that continues to grow its listeners and serve advertisers by offering the best music, the most compelling personalities and the most exciting concerts in the market. Congratulations to the entire SBS family for their incredible efforts. ” SBS EVP of Programming, Jesus Salas, added, “For WSKQ-FM to garner a #1 ranking among all New York City radio outlets, regardless of language, it’s truly a remarkable precedent � it’s history in the making.
The Radio Station has forged an unbreakable bond with millions of listeners in a truly unique way. Congratulations #MEGAYORK! ”
MON – FRI
18-34yrs
18-49yrs
25-54yrs
6am � 10am
(morning drive)
#1
#1
#1
10am � 3pm
(middays)
#1
#1
#1
3pm- 7pm
(afternoon drive)
#1
#1
#1
7pm- 12am
(evenings)
#1
#1
#1
