Diddy and Esquire Launch Responsible Celebration Ad Contest

The countdown to 2013 has officially begun at www.esquire.com/CIROC. CIROC Ultra Premium Vodka ” the “Official Vodka of New Year‘s Eve” ” Sean “Diddy” Combs and Esquire will spread an important message throughout the 2012 holiday and New Year season, Responsible Celebration. This initiative is designed to elevate the conversation around smart decision making. The program kicks off today with the launch of the “Ultra Premium Cut” contest. One aspiring filmmaker will receive a once in a lifetime opportunity to create the next CIROC Safe Rides Commercial which will air on national television. A celebrity judging panel including NYE ringleader Sean “Diddy” Combs, SVP/publishing director/CRO of Esquire, Jack Essig, and two soon to be announced personalities narrow entries down to the top three. The finalists will then be judged online by people across America. The winning commercial will debut on New Year‘s Eve. Contest finalists will receive the Ultimate CIROC At-Home New Year‘s celebration which includes a consultation with a professional event creator and money towards their New Year‘s Eve Party. Entries will be accepted between now and December 2 nd at www.esquire.com/CIROC. Participants are encouraged to re-visit the site December 6 th through December 11 th to vote for their favorite finalist.”Esquire is about celebrating the good life, and we are thrilled to be working with CIROC to showcase the “Art of Celebrating Responsibly,'” said Essig. “By offering filmmakers and enthusiasts a focused creative challenge, we hope to further build momentum to reinforce this important message throughout the holiday season.”New Year‘s Eve is a very special time of year for me, my family and people all over the world who come together to celebrate life,” said Combs. “This year, I am especially excited to partner with Esquire and offer aspiring filmmakers the opportunity to make history and direct a national television campaign, a first for the brand, all in the spirit of celebrating responsibly.”CIROC will continue to give away free safe rides this New Year‘s Eve for the fifth consecutive year. More details to be announced soon.