Townsquare Adds Strong Leader with “Local First” Focus

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ReBecca Via joins the Company as Market President & Chief Revenue Officer in Amarillo, Texas

Townsquare Media Inc. announced today that ReBecca Via has joined Townsquare as Market President and Chief Revenue Officer for its Amarillo, Texas local media cluster. Ms. Via will lead the local media team and their “Local First” strategy in Amarillo, which includes Country 101.9 Bull (KATP-FM), Rock 98.7 Thunder (KPRF-FM), KISS FM 96.9 (KXSS-FM), MIX 94.1 (KMXJ-FM) and News Talk 940 (KIXZ-AM).

She will report to Townsquare Regional Vice President Robert Truman.

“I am so thrilled to have ReBecca bring her energy, vast experience and enthusiasm for local media to the Amarillo team. She understands the power of our multiplatform marketing solutions and the importance of what we can do  to support our local community and local businesses throughout the area,” commented Mr. Truman.

“Radio was a big part of my early career and digital has been a big part of my career as of late, so I’m looking forward to combining them both at a high level with this exceptional team,” said Ms. Via. “I’m excited for this opportunity and look forward to making a positive impact for Townsquare Media in the Amarillo/Panhandle community.”

Townsquare COO – Local Media, Erik Hellum added, “ReBecca is a tremendous leader that brings with her a track record of success in broadcast and digital and strong relationships in Amarillo, and I am very excited that she is joining the Townsquare team.”

Prior to joining Townsquare, Ms. Via was Director of Sales for NewsChannel 10 in Amarillo, TX (KFDA) where she led a team of sellers since 2017. Prior to moving to Amarillo, she was with Gray Television as a General Sales Manager and National Sales Manager for six years. She started her career in radio with iHeart in Colorado.

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