Quu Inc., a pioneer in adding dynamic visuals to radio broadcasts, and Cox Media Group, an industry-leading media company, proudly announces all of Cox Media Group’s local stations will use Quu’s patented web-based software to publish synced messages on vehicle dashboards as often as they want.
These messages, called Visual Quus, are paired with station and client on-air content like artist information, local promotions, and ads. Radio stations with Visual Quus offer a better user experience in the car and generate immediate incremental revenue by adding text, logos, and images to on-air advertisements.
“CMG is pleased to continue our partnership with Steve Newberry and the Quu team,” said Zac Morgan, Digital Audience Development Manager at Cox Media Group. “Their powerful technology allows CMG to super-serve our clients and remain competitive in-dash by offering this type of multi-sensory marketing.”
“The opportunity for radio to use Visual Quus as a sales and marketing tool is huge — 80% of the cars on the road today can display text on the dash,” said Steve Newberry, CEO of Quu. “We’re delighted that the innovative team at Cox Media Group has signed on as a long-term partner and look forward to evolving the future of our industry together.”