Barefoot Black Eyed Peas AR Music Experience

Exclusive new Barefoot version of Black Eyed Peas’ “VIDA LOCA” now available

Barefoot, the most awarded wine and bubbly brand in U.S. competitions, today announces ‘Band Together’, a partnership with six-time GRAMMY-winning group Black Eyed Peas to bring a fun augmented reality (AR) music experience to consumers nationwide. With just a phone and their favorite Barefoot *products, consumers can experience an exclusive remix of Black Eyed Peas’ latest single, “VIDA LOCA,” as well as activate a donation to two national non-profits.

Beginning today, consumers can scan the QR code on Barefoot and Black Eyed Peas ‘Band Together’  displays in retail locations nationwide for access to the will.i.am.

Music and wine are the perfect pairing, and often bring people together over shared experiences and conversation. ‘Band Together’ combines these two universal languages in a fun and engaging way while also benefitting two national non-profits during this current time of need, making this program the perfect mash-up.

Consumers who ‘Band Together’ with Barefoot and Black Eyed Peas are helping bring relief to families working in the food and beverage industry across the country, an industry that has long supported Barefoot. For every Barefoot label scanned, a **$1 donation will be made. Donations support Children of Restaurant Employees (CORE), a national non-profit providing financial relief to food and beverage employees with children, who has partnered with Barefoot to raise awareness and funding throughout the Covid-19 crisis, and the American Cancer Society (ACS), a long-time partner of Black Eyed Peas member Taboo following his 2014 cancer diagnosis.

“At Barefoot, we strive to develop products, content and experiences that are entertaining and approachable to everyone,” said Anna Bell, Vice President of Marketing at Barefoot. “We are thrilled to have found a partner in Black Eyed Peas that shares our commitment to fun and inclusivity to continue our ongoing support of the restaurant industry with CORE.”

Individuals can enter for a chance to win a virtual meet and greet with Black Eyed Peas by signing up on the campaign website or within the Barefoot Wine AR app. Consumers who follow @Barefootwine on Twitter and/or Instagram and share their ‘Band Together’ experience using the hashtag #BFTxVIDALOCASweeps and tagging @Barefootwine will receive one additional entry for the meet and greet.

For more information and to ‘Band Together’ with Barefoot and Black Eyed Peas, visit