Radio Facts

RF Tech Watch: Infinite Dial 2013: More Than Half of Americans 12+ Now Own a Smartphone

SmartphoneSmartphone ownership, led by Android devices and the iPhone, now reaches 53% of Americans 12+, up from 44% in 2012. Among those aged 18-34, three in four now own a smartphone, compared to two in three among this age group one year ago.

This and other important insights about consumer use of media, technology, and digital platforms will be detailed during The Infinite Dial 2013: Navigating Digital Platforms, from Arbitron and Edison Research. It’s a free, one-hour webinar on April 2 at 2PM EDT.

The landmark Infinite Dial series has offered an unparalleled view of digital media trends since 1998 and is highly anticipated each spring.

Other trends we’ll explore in The Infinite Dial 2013:

What’s happening with the influence of AM/FM radio in the car
The continued growth of online radio usage and time spent listening
An update on social media use by brand and age demographics
Which devices people use to wake up in the morning
Who should attend this webinar? Any professional, who must stay up to date on the latest trends in digital media usage, including:

Radio and TV broadcasters
Media planners and buyers
Advertisers and retailers
Online broadcasters and web service companies
Investors in broadcast and digital media
Registration is free, and you may share this invitation with your colleagues. Each person who plans to attend the webinar must register individually.

After you register, you will receive an email confirmation with login instructions; please save this information for the day of the webinar. If you can’t make the live webinar, a replay will be available shortly afterward. Should you have any questions about The Infinite Dial 2013, you can reply to this email.

We’ll see you on April 2 for The Infinite Dial 2013 webinar!

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