Pandora Hits the Road with Toyota

Pandora the leading personalized radio service, revealed today that automotive partner Toyota is now offering an embedded version of Pandora on the 2012 Camry and 2012 Tacoma. The Camry is America’s best-selling car(i) and the Tacoma is the best-selling compact pickup truck in the U.S. market(ii). Both vehicles began to appear on dealer lots in September 2011. Pandora is available via the Toyota Entune system. With Entune, Pandora controls are made available via the radio dashboard, allowing drivers to easily select Radio Station s, thumb songs up and down, and skip songs using the vehicle’s controls. The key to connecting Pandora with Entune is the smartphone; Entune is currently compatible with Android, Blackberry and iPhone smartphones. Executive vice president of business and corporate development Jessica Steel said, “Incorporating Pandora into the native environment of the car makes turning on personalized radio as easy as traditional radio. We’re thrilled that Toyota is offering our service to their drivers.”