ROKK, the streaming platform tailored for metal and hard rock music, has officially launched its Direct Music Upload feature. This new functionality allows artists to release their music directly onto the platform without the need for record labels, distributors, or other intermediaries. The initiative aims to simplify the music distribution process and empower artists by enabling them to retain control over their work.
The Direct Music Upload tool is available at no cost to any artist who owns the rights to their music. It is particularly beneficial for independent musicians who are self-releasing, those working with aggregators not yet partnered with ROKK, and newcomers to the streaming space. This feature reflects ROKK’s commitment to fostering a more accessible and equitable environment for artists.
ROKK distinguishes itself from larger streaming services by offering a unique payout structure that compensates artists starting from their very first stream, eliminating the typical minimum play threshold. Additionally, ROKK does not take a cut from artist payouts, further reinforcing its artist-centric business model. The platform also includes a Direct Artist Support feature, allowing fans to financially support artists directly, enhancing the connection between musicians and their audience.
Currently, ROKK is accessible on iOS, Android, and web browsers throughout Europe, with plans for expansion into additional markets. The launch of the Direct Music Upload feature positions ROKK as a significant player in the streaming landscape, particularly for heavy music genres, by prioritizing artist autonomy and fair compensation.